Radio, Television and Broadcast News - Radio Major

This course introduces the learner to the fundamentals of radio advertising. Learners work independently on writing projects in conjunction with course work from AUDI 252, Radio Production I. Instruction is provided through individual tutorial sessions.

Pre-requisites:

• AUDI 203

Corequsites:

• AUDI 251
• AUDI 252

This course concentrates on client services and station profile enhancement. Learners participate as Account Executives (sales) and Creative Consultants (writers) servicing the client base of the SAIT Campus Radio station. In addition, learners create simple station promotions.

Pre-requisites:

• ADVR 254

Corequsites:

• AUDI 322
• AUDI 324

This course concentrates on pinpointing precise client needs and creating advertising campaigns that best service the clients with an emphasis on the sales-creative team approach to revenue generation. Learners also execute the promotions planned in ADVR 304.

Pre-requisites:

• ADVR 304

Corequsites:

• AUDI 372
• AUDI 374

This course is designed to introduce students to the radio industry. Through lecture, class discussion, research assignments, guest speakers, and so on, students will gain an understanding of the key elements of the business of radio. Specific topics include the organizational structure of the radio industry, on-air and programming elements, and radio advertising, marketing and promotion.

This course provides learners with an understanding of radio station operations. Learners are instructed on and given assignments in program log creation, remote broadcasting, commercial production and on-air operations.

Pre-requisites:

• PRDT 217

Corequsites:

• ADVR 254
• AUDI 252

This course provides audio equipment operations instruction designed specifically for Radio learners. Assignments are given on audio console operations, production techniques, audio patch bay theory and operations, field recording and newsroom equipment.

Pre-requisites:

• PRDT 217

Corequsites:

• ADVR 254
• AUDI 251

This course provides advanced commercial, public service announcement, program and feature production instruction. Learners are also introduced to the theory and application of external production devices.

Pre-requisites:

• AUDI 251
• AUDI 252
• SCPT 250

Corequsites:

• ADVR 304
• AUDI 324
• PRES 322
• SCPT 300

Learners participate in all areas of station operation including using our computerized traffic system and computer-managed music library. Learners also design and produce a variety of programming material.

Pre-requisites:

• AUDI 251

Corequsites:

• ADVR 304
• AUDI 322
• JOUR 312
• SCPT 300

This course provides advanced commercial, public service announcement, program and feature production instruction. Learners are also introduced to the theory and application of external production devices.

Pre-requisites:

• AUDI 322
• SCPT 300

Corequsites:

• ADVR 354
• AUDI 374
• PRES 342
• SCPT 350

Learners participate in all areas of station operation including using our computerized traffic system and computer-managed music library. Learners also design and produce a variety of programming material.

Pre-requisites:

• AUDI 324

Corequsites:

• ADVR 354
• AUDI 372
• JOUR 362
• PRES 342
• SCPT 350

This course is an introduction to computer fundamentals with emphasis on skills training. Theoretical components include Internet technology and terminology. Practical skills include file management, basic skills in word processing, spreadsheet applications, and presentation applications. Web applications and webpage design skills will be developed.

This course introduces the learner to the fundamentals of Social Media as it is used in the electronic media. Learners work on and through a variety of social media projects that include, but are not limited to, Facebook, Twitter, YouTube, and Web 2.0, with a focus on their proper use in broadcast settings. Instruction is provided through individual and group projects, lectures, tutorials, and hands-on application.

Equivalents:

• COMP 268

The focus of this course is to develop and assess the writing skills essential for the broadcast industry. Topics include scriptwriting fundamentals, grammar, styles, script formats, research, and development of interview questions.

This course provides learners with the skills required for understanding the basic structure and content of radio news and sportscasts. Preparing, rewriting copy and deciding the lineup of a newscast is the main focus of this course. Emphasis is placed on the need for a clear, concise and literate writing style.

Pre-requisites:

• AUDI 203

Learners prepare and deliver news and sportscasts for radio. These casts are broadcast on the campus radio station. Learners write and execute story ideas and produce a news feature.

Pre-requisites:

• AUDI 251
• AUDI 252
• JOUR 262
• PRES 225

Corequsites:

• AUDI 324
• PRES 322

JOUR 362 provides further experience in preparing and delivering news, sports and farmcasts for radio. These casts are broadcast on the campus radio station.

Pre-requisites:

• JOUR 312
• PRES 322

Corequsites:

• AUDI 374

This course provides emerging and existing leaders the opportunity to explore the concept of leadership and to develop and improve their leadership skills. The participant gains an understanding of leadership, articulates a personal philosophy of leadership, and applies various leadership skills. Involvement is accomplished through assigned readings, discussion, role playing, experiential activity, use of multimedia, journal writing, and extracurricular project and leader shadowing.

PRAC 397 is a four-week, experiential opportunity conducted on-site at a participating radio station. It is designed to provide learners with a sense of what working in the industry is really like. Practicums are completed in one of, or a combination of, writing/advertising, production, or on-air positions.

Pre-requisites:

• AUDI 322
• ADVR 304
• JOUR 312
• PRES 322

Audio Video Production introduces learners to the basic tools and techniques of audio and video production. Learners develop production skills, forming the basis for advanced Radio, Television, and Broadcast News program elements. Through practical experience, learners explore digital audio production, audio/video editing, interview production, camera composition, single camera production techniques, and visual storytelling production and planning.

Equivalents:

• VDEO 238
• VDEO 240

Creative expression and the concepts of dramatic, mental and physical involvement in performance are key elements to a future broadcasting career. Students study the foundational elements of improvisation, movement, dramatic interpretation, voice production, articulation, enunciation and public speaking.

The course covers the preparation and presentation of a dramatized stage script and expands learner appreciation of dramatic text. Learners are involved in onstage and backstage positions.

Pre-requisites:

• PRES 209

This course is designed to aid the learner in developing an individual voicing style suitable for on-air and commercial work. Focus will be placed on dramatic technique, on-air delivery, ad-libbing skills, and commercial voicing.

Pre-requisites:

• PRES 225

Corequsites:

• AUDI 322
• JOUR 312

This course is designed to help the learner achieve a level of presentation suitable for an introductory level job in industry. Focus will be placed on on-air announcing, commercial reading, dramatic reading, and feature reading.

Pre-requisites:

• PRES 322

Corequsites:

• AUDI 374

This course focuses on scriptwriting fundamentals for foreground features. The scripts written will be used in radio.

Pre-requisites:

• JOUR 206

This course is structured around seminars and individual consultations in advanced scriptwriting. Learners will research and write scripts that meet creative and technical standards required for radio production.

Pre-requisites:

• SCPT 250

Corequsites:

• AUDI 322
• AUDI 324

This course comprises individual consultation in advanced scriptwriting. Scripts developed by learners meet creative and technical standards required for radio production.

Pre-requisites:

• SCPT 300

Corequsites:

• AUDI 372
• AUDI 374