A fresh brand for the same great SAIT

SAIT's new brand is a reflection of who we have been, who we are and who we want to become.

In the last year — with input from more than 4,000 stakeholders — we have worked to redefine our brand identity, and it's finally time to show it off.

SAIT's President and CEO Dr. David Ross is ready to make the big reveal:

As time goes by

The last time SAIT had a significant brand revitalization, it was 1998. That was the year Calgary's General Hospital came down with a bang, The Gap's TV ads brought back khakis and swing, and Apple switched from a rainbow logo to a more subdued monochrome version.

Until our brand is revealed on Tuesday, April 5, here's a snapshot of what SAIT and the community was doing the year we traded in our 1970 logo for the one that served us until almost two decades later:

Our new brand identity will be officially revealed on April 5. Watch for it here.