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Overview
Do you enjoy solving problems for people, discovering patterns of opportunity, creating persuasive communications, influencing buyers, and strengthening brands?
Our marketing major in the Bachelor of Business Administration degree program is for those who want to become a marketing pro. You'll develop the essential skills it takes to succeed in a marketing career.
By pursuing the marketing major, you'll learn to:
- create, strengthen, and manage brands effectively and ensure they resonate with your target audience
- develop comprehensive strategies to enhance brand equity
- master the art of strategic marketing planning and recommend strategies grounded in thorough environmental scans and research
- identify market opportunities and create data-driven plans to capitalize on them
- dive deep into marketing research techniques, perform qualitative and quantitative marketing research to uncover valuable insights and analyze data to make informed marketing decisions
- embrace the latest digital marketing technologies to optimize marketing opportunities and integrate current and emerging tech tools for maximum impact
- create sustainable value through effective product management, development, pricing, and distribution to meet consumer needs and drive growth
- validate your marketing strategies and tactics by delving into consumer behaviour insights
- explore the psychology behind consumer choices and tailor your campaigns accordingly
- execute and oversee product launches in local and international markets, whether they involve goods, ideas, or services
- navigate the challenges and opportunities of global marketing.
Choosing the marketing major means you'll be ready for success in the changing marketing field. Whether you want to influence buyers, launch new products, or build strong brands, our program gives you the skills and knowledge to excel.
You'll also have valuable skills for marketing roles in organizations, media or marketing agencies.
Minors
Opportunities for additional specialization are available through the following optional minors.
Construction Project Management: A pathway to business roles in Canada's booming construction sector, focusing on managing significant capital projects, addressing design, risk, and conflict management.
Energy, Oil and Gas: A curriculum designed to prepare you for Alberta's energetic and changing energy landscape, with courses on technical, regulatory, and economic aspects from the renowned MacPhail School of Energy.
Those working in the marketing field tend to be directive, social and innovative.
You need:
- drive and flexibility
- problem-solving and decision-making skills
- the ability to be persuasive
- effective stress management techniques
- strong project management, analytic, and motivational skills
- the ability to understand data to create short- and long-term plans
- a creative, outgoing, upbeat nature
- technical software skills.
You should enjoy organizing information, directing others, negotiating, and finding creative solutions.
Those who have previously completed the SAIT Accounting, Business and Entrepreneurship, Community Economic Development, Management and Leadership, or Marketing certificates can receive course credit for classes. The number of applicable credits will vary by certificate.
Graduates of the SAIT Business Administration diploma - Marketing major may be eligible to enter this program in year three and earn their degree with a further two years of study.
During your fourth year (with at least 90 credits complete), you'll participate in a practicum or capstone project as part of the program.
If you choose a practicum, you'll work with an existing business to reflect, research, analyze, evaluate and recommend solutions to real-world problems, showcasing your skills to prospective employers. You'll be responsible for finding employment for this practicum, which must be approved by the Academic Chair.
If you choose a capstone project, you'll work individually or as part of a project team on a series of activities and simulations drawn from multiple disciplines to create a strategic and operating business start-up plan.
As a graduate of this program, you can pursue the Certified Sales Professional (CSP) designation.
Upon successful completion of this program, you'll receive a SAIT Bachelor of Business Administration degree with a major in Marketing.
Careers and opportunities
Each year, SAIT conducts a survey between February and April to determine the employment rate, salary and satisfaction of our newest SAIT alumni.
92% graduate employment rate
$50,000 average starting salary
Find out more about our graduate employment statistics >
Our graduates may work in the following occupations. Some careers require additional experience and education.
Associated National Occupational Classification (NOC) codes: 10022, 11202, 12103, 41402, 60010, 62010, 64100, 64409.
Career counselling and support
Unsure which career path is for you? SAIT offers career planning services to help you decide your future.
You can also get started by taking our online career finder quiz, which can help you narrow down your search based on your current skills and interests.
Finally, you can also head to Alberta alis for various tools and resources, including additional quizzes and labour market information to help you narrow down a career path.
Courses
The Bachelor of Business Administration requires 120 credits (39 courses) for completion, including at least 72 credits at the senior level. All courses are three credits except for the six-credit integrative experience.
The program consists of:
- Business core courses - 45 credits (14 courses)
- Complementary core courses - 18 credits (6 courses)
- Complementary elective courses - 12 credits (4 courses)
- Major courses - 45 credits (15 courses)
- Optional Minor - 12 credits (4 courses)
The first semester is common for all majors. Students declare a major in their second semester, subject to a competitive screening process, and move into open registration.
View suggested classes for your first year
You must take all of the following courses to complete this program.
Junior business core
Course | Credits |
---|---|
This course provides an introduction to financial accounting from the perspective of the user who makes decisions based on financial information. The course includes an introduction to the accounting framework, generally accepted accounting principles and financial statements. Accounting concepts such as accounting for cash, accounts receivable, assets, liabilities, sales and inventories, are covered in the context of how they are applied to decision making. Decision analysis regarding corporate ownership and application of financial ratios will also be studied. Equivalents:
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3 |
The use of industry-standard software is essential to effectively manage the information technologies that are required in business and online environments today. In this course, you will demonstrate skills in managing and customizing the Windows environment as well as effectively using internet resources to enhance business productivity. You will develop skills in creating professional documents, managing data using spreadsheets and using technology for effective presentations. Through hands-on applications, you will learn to use productivity tools and application software in various business situations, and be able to select the right tool for the business need. Equivalents:
|
3 |
Business Mathematics introduces you to mathematical techniques used to solve finance problems involving simple and compound interest, debt repayment, valuation of investments, simple and general annuities, amortization of debts, sinking funds and bond valuations. Equivalents:
|
3 |
In this introductory course in Microeconomics, you will learn about economic principles involved in analyzing problems in the business and consumer sectors of the Canadian economy. Some of the topics covered are: economic scarcity, demand, supply, elasticity, and perfect and imperfect competition. Equivalents:
|
3 |
Macroeconomics introduces you to the operation of the Canadian economy. You will apply economic principles to analyze a national economy. Topics include measuring and analyzing demand and supply, economic performance, and unemployment and inflation; As well, government fiscal, trade, and monetary policies are explored. Equivalents:
|
3 |
Marketing Essentials is an introductory course offering you a solid foundation in marketing principles. Working individually and in teams, you will research and discover how marketing decisions are made and identify the components of sustainable marketing programs. Your research, content application and teamwork skills will be developed and reinforced as you progress through the course. Equivalents:
|
3 |
The Introduction to Business course will provide you with tools to understand multiple business functions including management, human resources, marketing, operations, and personal finance. You will also explore the Canadian Business and economic system, as well as the importance of business ethics and social responsibility in an increasingly global environment. Working through a team project and business simulation, you will begin to develop a 21st-century skillset, including communication, critical thinking, collaboration, and effective teamwork. By the end of this course, you should have the foundations for understanding business and business ownership in Canada. Equivalents:
|
3 |
Senior business core
Course | Credits |
---|---|
Business Law outlines the Canadian legal system in the context of a business environment and empowers students to apply the law and make informed decisions concerning their legal affairs. Emphasis is placed on the construction of the judicial system, the resolution of disputes, tort law, contract law, business structures, and employment law. These legal principles are applied to personal and business scenarios. Upon completion, students will have an understanding of when to seek legal advice. Equivalents:
|
3 |
This introductory course provides an overview of human behaviour in organizations at the individual, group, and organizational level and the effect of each on organizational effectiveness. Topics include: individual differences, motivation, communication, teams, power and politics, conflict and negotiation, leadership, organizational culture, and change management. Equivalents:
|
3 |
In this course, you will focus on the impact that international business has on the operation and strategic decisions of Canadian firms. You will be introduced to the threats and opportunities of globalization, international competition and regional integration. This course also includes traditional topics in international business, such as studies of the global environment, theory of international trade and investment, currency markets and modes of entry, as well as emerging issues of global value chains, gated globalization, and changing world order. Pre-requisites:
Equivalents:
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3 |
In this integrative course you will focus on the interrelationship of competitive strategy with the external environment, internal capabilities, resources, organization, management preferences, and social responsibilities. Use of the case study methodology and application of analytical tools will be utilized to develop integrative and strategic thinking skills. The Capstone Course in the BBA program will build on the concepts learned in this class. Pre-requisites:
Equivalents:
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3 |
Junior complementary core
Course | Credits |
---|---|
Communication and Presentation Skills provides you with the foundational knowledge and skills needed to compose business documents and give engaging, formal presentations. You will learn how to effectively communicate in a professional environment and consider different aspects of spoken, written and nonverbal communication (e.g., channel, content, organization, style, tone, format and mechanics) in order to share clear and concise messages with your audience. You will be required to work in both individual and collaborative settings. Equivalents:
|
3 |
The purpose of this course is to introduce you to fundamental skills in critical thinking. You will develop skills in identifying fallacies, evaluating formal arguments, and diagnosing the appropriate form of argumentation in a variety of areas, including science and morality. Your skills in argumentation will be honed both in evaluating others' arguments and in making your own. Equivalents:
|
3 |
Quantitative Methods will build analysis skills through the study of basic concepts in statistics, including: sampling; measurement of central tendency and variability; probability and probability distributions; random variables; estimation; hypothesis testing; small sample theory; analysis of variance; linear programming; and regression analysis. Equivalents:
|
3 |
Senior complementary core
Course | Credits |
---|---|
Entering the work force and succeeding in the workplace is strongly influenced by one's ability to present information verbally, whether the intention is to inform, persuade, or influence. Building on communication concepts and skills learned earlier in the program, in this course you will continue to hone your presentation skills and develop your personal style to ensure you can meet the expectations of employers, clients, and other stakeholders in a variety of business contexts. Pre-requisites:
|
3 |
The philosophical study of morality - ethics - provides a foundation upon which laws and definitions of acceptable behaviour are built. Understanding the theory and application of ethical reasoning provides insight into the functioning and differences between societies. This comprehensive introduction to ethics will provide an overview of the major ethical schools of thought and their application to a diverse range of contemporary ethical questions. |
3 |
Research Methodologies introduces you to the scientific method and its application in the research process. You will explore topics such as literature review, hypothesis formulation, research design, quantitative and qualitative data collection and analysis, referencing, research report writing, and peer review. You will develop an ability to conduct research in an ethical and thorough manner using appropriate research strategies, and to critically assess the reliability and validity of common research tools. |
3 |
Marketing
Course | Credits |
---|---|
Managers in all areas of business require an understanding of financial statements and how to use financial information for decision making. In this course, you will gain expertise in interpreting balance sheets, income statements and statements of cash flow. You will also learn how to use financial information for decision making. You will perform variance analysis and ratio analysis on financial statements in order to analyze them. You will gain an understanding of the importance of cash management in a business, and subsequently prepare bank reconciliations in order to reconcile cash between accounting records and bank statements. In addition, you will develop an understanding of the budgeting process, and how a budget is used in planning and control. Using the appropriate software, you will create a budget. The concept of using incremental analysis to make decisions will be introduced. Lastly, risk will be discussed for each objective of the course. Pre-requisites:
Equivalents:
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3 |
This is an introductory course in business finance with an emphasis on improving financial performance from a management perspective. You will study the various elements that impact financial planning, risk management and management decision making. From a variety of business function perspectives, financial elements including capital financing, debt vs equity, working capital and leasing will be studied. An overall analysis of financial statements, corporate structure, and capital budgeting are also included. Pre-requisites:
Equivalents:
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3 |
In this course, you will develop a practical approach to using digital, social and mobile platforms that achieve business goals. Current applications and tools, community management practices and legal/privacy issues related to digital marketing tactics will be examined. Teams will develop a digital plan that specifies the use of email, websites, SEO, social media and mobile marketing, all with the goal of targeting and delivering effective communication to digital media-savvy audiences. An emphasis is placed on the return on digital marketing investment and on building relationships that lead to a culture of trust. Equivalents:
|
3 |
Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions. Present research methods including developments in technology-supported research are evaluated in their capacity to manage the changing landscape for marketing research in Canada. The research process is applied to address realistic marketing problems. Pre-requisites:
Equivalents:
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3 |
Strategic marketing represents an application of marketing principles at the management level. Emphasis is on understanding the differences between strategic and tactical decision making through a simulation game and the development of a marketing plan for a new product for a local business. Topics include the identification of marketing opportunities using a SWOT analysis of macro, micro and company level factors; determining strategic direction and options; setting objectives; selecting appropriate target markets; establishing positioning and branding strategies; developing marketing mix tactics (including creation of promotional materials, and social media campaigns) and evaluating performance. Pre-requisites:
Equivalents:
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3 |
Conceptualizing customer needs into products that they actually want to buy is at the heart of marketing. This course works through the design thinking process, while applying critical thinking strategies to create an innovative product, service or experience for a researched target market. Preparing a SWOT analysis, including an environmental scan and a focused market assessment will help you move toward discovering and delivering untapped value to your customers. You will develop a full innovation log to look at the value chain, market testing and product prototyping to further the product design with your teams. Ultimately, you will use the skills developed in this course to lead others through the process of design thinking. Emphasis is placed upon transforming a "business idea" into desirable products. Pre-requisites:
|
3 |
This course builds on your skills in using online and emerging technologies to help connect potential customers to products and services. You'll start by developing a demand generation plan and content marketing plan according to industry best practices. You'll explore how digital marketing relates to blockchain technology. The course also examines the impact of Web 3.0 and artificial intelligence on digital marketing and content creation. You'll also get hands-on practice creating a customer journey map and relevant video content for a lead generation plan. You'll conclude the course by constructing a return on marketing investment (ROMI) analysis for digital marketing plans. Pre-requisites:
|
3 |
In Operations Management, students will explore such topics as capacity planning; process and labour design; Total Quality Management (TQM); and inventory models within the operational environment of both manufacturing and service organizations. This course will broaden your knowledge of best practices, and provide you with a framework for evaluating existing processes and recommending improvements at all levels of an organization. Pre-requisites:
Equivalents:
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3 |
You will choose courses from the following lists. For your marketing electives, you may substitute up to three of your required eight courses with optional marketing senior business courses.
Business core integrative experience (choose one)
Course | Credits |
---|---|
In this course, students will synthesize the academic learning acquired over the course of their BBA degree program with hands on experience in industry. Through a series of projects that draw from the various disciplines within the program, students will have an opportunity to reflect, research, analyze, evaluate, and recommend solutions to real world business problems within an existing business. In so doing, students will have an opportunity to showcase their achievement of the BBA program outcomes. Students are responsible for securing their own employment, which must be approved by the Academic Chair. |
6 |
This course integrates and further develops the Program Outcomes of the BBA program. Students will work individually and collaboratively on a series of activities and simulations which draw from the multiple disciplines within the program to research, analyze, evaluate, and recommend solutions to business problems. The program culminates in the completion of a strategic and operating business start-up plan. Pre-requisites:
|
6 |
Junior science elective (choose one)
Course | Credits |
---|---|
From the smallest cell to the largest animal, this course examines the diversity and complexity of life as we know it on Earth. Using a phyletic classification system, you will learn about the similarities and differences that unite all life on this planet. You will trace the human lineage and learn about your shared heritage with the simplest of organisms. The relationships between taxonomic groups will be emphasized, and the characteristics that allow organisms to thrive in their ecosystems will also be explored using Darwinian evolution. |
3 |
This course provides an introduction to the scientific process and the disciplines involved in understanding our global environment. The course will explore our human impacts on the earth's atmosphere, water, soil and biotic systems. Throughout the course, students will have the opportunity to identify sustainable options to reduce our collective impact on the global environment. At the completion of the course students will be able to explain how human activities cause impacts to the environment and the changes required to move toward environmental sustainability. |
3 |
In this course, you will examine the physiological and psychological aspects of health and wellness. Topics include physical fitness, musculoskeletal health and cardiorespiratory health; nutrition and weight management; mental health and stress management; infectious and chronic diseases; the effects of consumerism on health and health care; and the promotion of healthy lifestyles and healthy aging. |
3 |
This course will give you a broad and first-hand experience of science. The goal is to explore the scientific method, the techniques through which it establishes its reliability, and current trends which suggest the shape that future science will take. In this course you will increase your awareness of science's growing influence on how we understand the world, as well as how science's history and underlying philosophical assumptions are essential to understanding why it is so successful. |
3 |
Junior humanities elective (choose one)
Course | Credits |
---|---|
The History of Architecture course introduces you to the chronological development of architecture from prehistory to Egyptian, Greek, Byzantine, Early Christian, Gothic, Renaissance, Baroque, Industrial and Modern eras, highlighting the development of structural systems, materials, construction and other building systems. You will focus on developing an understanding of material use, styles of architecture and an appreciation of the unique architectural legacies of various cultures. |
3 |
Critical Reading and Writing students explore a variety of literary and visual texts, and demonstrate an understanding of literature, primary and secondary material, and referencing techniques. Development and demonstration of skills in comprehension and critical analysis in written and oral assignments are required. |
3 |
HUMN 2010 - Introduction to Humanities - offers insight into people and culture. We explore the artistic and philosophical legacies that have shaped our perspective as a contemporary society. We consider art, literature and music through an historical lens and interdisciplinary approach to understand how humanity has been molded. The emphasis will be on analysis and discussion of the concepts, critical reading of the texts, and persuasive writing and oral presentations of your ideas. |
3 |
Ethics in Technology provides an introduction to ethical theory as it applies to the assessment of current issues related to advancing information technology. Issues covered include intellectual property, network security and privacy focusing on ethical issues in both the fundamental problems and the approaches to mitigate or solve them. |
3 |
Through readings, writing, discussion and analysis in this course, you will compare the thinking of some influential philosophers on topics such as knowledge, existence, the mind and morality with your own views. You will learn to formulate arguments and theories, examine them critically, and come to a better understanding of your own beliefs and their justification. You will also be better equipped to analyze and judge the theories of others, especially those of the philosophers studied in this course. |
3 |
Junior social sciences elective (choose one)
Course | Credits |
---|---|
The focal point of Indigenous Studies is the wealth and diverse nature of Indigenous histories, languages and cultures, as well as contemporary challenges and opportunities. The course is intended to provide a conceptual framework that all learners can use to enhance their understanding of the Indigenous cultures in Canada. |
3 |
Introduction to Psychology introduces you to a variety of scientific approaches to the understanding of human behaviour. This course will challenge you to think critically about actions and decisions that involve assertions or underlying assumptions about human nature. The concepts studied in the course are applicable to both your personal life and to the workplace. |
3 |
Introduction to Sociology will introduce learners to the study of society from a sociological perspective. Participants will consider social processes such as power and agency as well concepts of the individual, the family, and groups including community, culture, and work environments. |
3 |
Using a multi-disciplinary approach, students will explore and examine popular culture as one of the most significant cultural and social agents in contemporary society. Learners will study the emergence of pop culture research and a range of diverse theoretical approaches including critical studies of gender, sexuality and race. Students will consider a variety of mediums such as music, video games, social media, art, film/television, fashion and celebrity. Finally, learners will study and reflect on the role of popular culture in the development of individual identity and group/community identity and action. |
3 |
Senior complementary elective (choose one)
Course | Credits |
---|---|
This course will examine intercultural communication and its relationship to personal, organizational and societal identity and influence. The ability to communicate with people from diverse cultures will promote increased understanding of cultural differences, challenge perceptions and develop tolerance for differences. Developing intercultural communication skills will enable you to work successfully and collaboratively in a global marketplace. Equivalents:
|
3 |
Participants in this course will explore types of creative nonfiction (CNF), examining its history and development while recognizing its role in improving understanding of individual and cultural experiences. Students will also discuss using storytelling in the workplace and writing creative nonfiction as a means of empowerment. |
3 |
Through critical reading, written responses, class discussion, and academic research of literary texts, you will develop an awareness of the form and content of short stories and novels from various world regions. You will also develop an appreciation of world literature and the historical, social, and cultural context in which the texts were created. Pre-requisites:
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3 |
In the 21st century, creative and innovative thought are essential skills. Creativity isn't an innate ability that only artists are born with. Creativity and innovation are skills that can be learned and developed. In this course, participants will form an appreciation and understanding of creativity as a genre worthy of academic study. We will think about generative thought and the expression of emotion as part of the creative process. We will discuss the importance of taking risks and making mistakes as vital to innovative thought. We will consider the behaviors, techniques, and practical tools that students can use to nurture creativity and innovation. Learners from all disciplines will gain an understanding of how to integrate the processes of creativity and innovation into their professional and personal lives. |
3 |
This course will explore and highlight how cryptography is used to securely authenticate individuals & devices, and transmit personal, financial & institutional data securely over various public domains. Cryptography helps us secure our digital technologies using fundamental mathematical functions and allows only those intended to access and modify encrypted information. Without cryptography our modern world would not be possible. If all cryptographic schemes stopped working for a day, our banking system would collapse, internet traffic would come to a halt and communication devices would no longer function. |
3 |
This course is a philosophical exploration of the nature and role of money in shaping our lives, our understanding of the world, and our lived experiences. After examining the history of money from its early forms as commodities to modern incarnations like cryptocurrency, we will look at how it is used and how it affects how people understand both the world around them and their own identity. We take up a philosophical lens to identify the metaphysical and ethical implications of what we do with money, and a monetary lens to look at philosophy and expand our understanding of what it means to exist and how our interactions using money shape our perceptions of ourselves, others, and the things that we value. Pre-requisites:One of:
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3 |
The advancement of science and technology depends in a large part on the priorities and ambitions of society. By the same token scientific discoveries and the introduction of new technologies can have an impact on social structures and values. The complex interrelationship between these two forces will be explored in detail providing learners with the context to understand and evaluate our technologically-based society and the directions it might take. |
3 |
In this course, you will examine the history of the Canadian workplace as well as contemporary issues that involve job satisfaction and alienation. You will study both Canadian and global employment trends. Business and political influences on the workforce, including technology use, labour laws, trade unions, and employment equity will also be explored. Pre-requisites:One of:
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3 |
Do you consider yourself a conformist or a deviant? Is one better than the other? Why? The circumstances in which you adhere to or ignore standards of socially-acceptable behaviour are complex and dynamic. In this course, you will investigate these situations by focusing on the workplace. You will examine the effects, both positive and negative, of conforming and divergent behaviour; learn how marginalizing factors such as gender, ethnicity, and disability relate to these behaviours; and analyze when and why it is important to comply with or challenge established norms. Pre-requisites:One of:
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3 |
Human resource management/leadership (choose one)
Course | Credits |
---|---|
Human Resource (HR) Management includes the foundational knowledge and skills required by HR Professionals and business managers. This course includes an overview of the field of human resource management, along with human resource planning, employee compensation and benefits, recruitment, selection and training of employees, performance management, government regulation and health and safety in the workplace. Equivalents:
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3 |
Business Leadership is a course that will take you on a journey of self discovery as well as an inside look at current perspectives of Leadership today. We all take on leadership roles in our lives. In business, success is often attributed to great leadership. However, today in business this role has evolved as has the business environment. Team work is an essential component of an organization's efficiency and effectiveness. From time to time you may be called upon to take on a leadership role for your work group, even without a title. Throughout this course you will gain the knowledge and skills to help you fulfill your role as a leader through your understanding of personal and organizational leadership. Pre-requisites:
Equivalents:
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3 |
Marketing (choose between five and eight)
Course | Credits |
---|---|
This course provides students with a basic understanding of the structure of both the Canadian and the Alberta legal systems. Topics include copyright, intellectual property, contract, evidence collection, and privacy law and their effect on security professionals. The application of the law will be contrasted with ethical guidelines that are enforced on security practitioners. Pre-requisites:
Equivalents:
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3 |
Building and Managing Brands explores the intangibles, such as corporate culture, as well as the tangibles, such as product differentiation, which help attain and maintain brand equity in the market. Rapidly emerging business trends, such as corporate social responsibility, are also featured, which help shed light on what companies are doing to separate their brand from competitors. Students will produce a brand book and plan to manage a brand. Pre-requisites:
Equivalents:
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3 |
Marketing Action will take the concepts learned in Marketing Essentials and build on them so students will have application experience in creating a new product. The key areas of focus will be on value proposition and business models. Marketing Action will ground their marketing knowledge so they will create sustainable decisions. This is an immersive class where students are required to continue their team projects outside the classroom and present their findings to their instructor and industry professionals. Pre-requisites:
Equivalents:
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3 |
Consumer behaviour is a dynamic, evolving and interdisciplinary field of study that draws upon research from psychology, sociology, anthropology, economics and neuroscience as well as marketing, with the main aim of understanding the many factors that affect consumers (whether B2C or B2B) during the decision process. It is also one of the most important aspects of marketing given that consumers are at the heart of all decisions we make and by understanding what motivates, shapes, and influences consumer choices marketers have a greater chance of meeting customer expectations and achieving company objectives. Topics include consumer behavior and research; decision-making/buying processes; individual, situational, environmental, ethical, social and cultural influences on consumer behaviour; how this information is gathered, monitored and interpreted in the age of big data; and how marketers draw upon the knowledge techniques and theories from a number of disciplines to improve their understanding of consumers and thus marketing strategy and tactics. A variety of approaches to learning will be used, including discussions, case studies, videos, individual and group learning activities, self-reflection, research and assignments (individual and group). Pre-requisites:
Equivalents:
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3 |
Business Development is defined as the creation of long-term value for an organization from customers, markets, and relationships. This course will look at the relationship between traditional transactional sales, relationship selling and the evolution of the Business Development function. Market scanning and analysis, and the identification of potential growth markets, and key customers will be examined. Relationship, customer-centred selling techniques will be developed including relationship building, needs analysis, along with after sales customer care. Managing a sales force is explored including the effective organization of a sales department, forecasting and analyzing sales, recruiting and training a sales force, evaluating performance, and legal and ethical issues within the sales profession. Equivalents:
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3 |
Integrated Marketing Communications (IMC) represents the "Promotions" P of the marketing mix. An IMC Proposal includes campaign messages and their translation into each of the elements of the marketing communications mix along with a proposed budget and evaluations for success. In our fast paced marketplace, messages need to be on target and on brand. Integration in business is imperative. Working in teams, each student will experience the planning process for IMC. This course offers the students case analysis, creative development structure, and facilitated problem solving, to develop a unified IMC proposal. Pre-requisites:
Equivalents:
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3 |
This course allows you to use marketing fundamentals to help launch your career. Material introduces planning, design and presentation elements that can provide a competitive advantage in the job market. You will create and manage a LinkedIn profile, incorporating personal preparation/presentation skills with digital communication, visual and written concepts. Planning a career networking project - examining resumes and presentations, as well as evaluating best practices in social networking as they pertain to marketing yourself - will help develop constructive criticism skills. Equivalents:
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3 |
The International Marketing course enables learners to make successful global marketplace decisions. The focus will be on the application of market planning across international boundaries. Topics include the role of international marketing for Canadian businesses, an examination of the cultural, political, legal and economic implications associated with marketing internationally, and the development and implementation of international marketing strategies. Pre-requisites:
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3 |
Corporate social responsibility and digitally driven transparency have made PR more vital than ever. This course identifies targeted stakeholders, and then walks you through a process to successfully reach them through written and spoken communications tactics. A variety of PR functions will be explored and performed, ranging from employee relations to consumer relations. You will work independently and in a team to plan a news conference, write and deliver news releases and speeches, and learn how to prepare for and manage crisis situations. Reputation management within the framework of the corporate brand will be the focus. |
3 |
Are you ready to launch a product? In today's dynamic and competitively volatile business environment, a product launch is a critical time. In this course, you will create a go-to market plan for maximum return on investment. This will be accomplished through market analysis, budgeting and forecasting, along with market testing and planning. Whether the product is for the company you work for, your own business venture or that of a client, you will determine the best strategies and tactics to implement in order to go to market successfully. The focus will be on successful commercialization. |
3 |
Perhaps no component of marketing has undergone the degree of change as advertising. And yet, despite the abrupt and sweeping conversion from analog mediums (print, broadcast and out of home) to digital mediums (social media, websites, mobile and more) the main goal of advertising remains the same as it was nearly 400 years ago. To attract attention. Once a privilege enjoyed by the elite or enormously wealthy brands, the onset of digital communication has made effective advertising, for pennies on the dollar, accessible to everyone from an individual for a fortune 500 company. This course will introduce core concepts in advertising, such as objectives, strategies, on both, the creative and media buy sides of the industry. Advertising theory will be applied using case studies and a term project that will assemble a media buy plan as well as a creative brief. Additionally, learners in this course will be required to earn certification in two Meta online courses: Digital Marketing Associate & Creative Strategy Professional. Pre-requisites:
Equivalents:
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3 |
You may choose up to a maximum of three marketing senior business courses to use toward your marketing electives. For example, you could choose to take two senior business courses and six marketing electives to meet the required eight courses.SAIT BA graduates from some majors may be eligible to use ACWE 300 - Business Diploma Integrative Experience Capstone or MNGT 395 - Managing Strategically as a marketing senior business course.MinorsTo earn a Minor in Construction Project Management, you must complete an additional 12 credits from the courses listed below.To earn a Minor in Energy, Oil and Gas, you must complete an additional 12 credits from the courses listed below.To earn Minors in both Construction Project Management and Energy, Oil and Gas, you must complete 12 credits from the courses listed under Construction Project Management and an additional 12 credits from the courses listed under Energy, Oil and Gas.
Junior construction project management minor courses
Course | Credits |
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This course introduces essential aspects of the construction industry, from the project life cycle to sustainable practices, as well as different areas of construction management. Students will learn the processes and methods used in the Canadian construction industry, and will also learn about the challenges that they will face. This knowledge will allow the student to contribute to the management of a typical construction project. |
3 |
Senior construction project management minor courses
Course | Credits |
---|---|
Regulatory requirements, corporate standards, stakeholder concerns, the public and media interest, financial limitations, technological and environmental issues and risk communication are some of the risk factors that contribute to, and affect, management decisions. In this course, you will learn risk assessment, risk analysis, risk mitigation and risk managment planning with a focus in the construction industry. You will also learn about managing conflicts, managing change orders and resolving disputes in the construction projects. Pre-requisites:
|
3 |
The Scope and Design Management course is designed to provide you with an appreciation of the roles of both design and the designer on projects. You will examine the concept of design for value, significance of project scope, scope management skills, integrated designs, the client's brief, design evaluation and the impact of design on procurement and production. Pre-requisites:
|
3 |
Construction project management minor elective (choose one)
Course | Credits |
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This course examines the continuous evolution of project delivery, the roles of procurement and contracting methods in project success, and the strengths and weaknesses of the contemporary delivery systems. You will focus on current trends in project delivery systems such as Construction Management (CM), Design-Bid-Build (DBB), Design-Build (DB), Engineering Procurement and Construction (EPC), Integrated Project Delivery (IPD) and Public Private Partnerships (PPP). You will study when to use each system, process variations, procurement, contracts and contracts language, multi-party agreements, performance specification, roles of parties, organization and management, conceptual estimating, lean construction, and computer applications. Pre-requisites:
|
3 |
This course will cover concepts of total quality management (TQM), just-in-time (JIT) management and lean management. Methodologies such as Deming, Six Sigma and ISO will be covered, as well as procurement, logistics and transportation. You will gain an appreciation of quality concepts and be able to correlate between theory and practical application. Through a mix of theory and practical learning, you will develop an understanding of quality management from a supply chain perspective. Pre-requisites:
Equivalents:
|
3 |
Procurement and Contract Management are central to a company's sustainable development efforts. Purchasing managers need to think strategically about the purchases they make and critically evaluate their purchases in light of the risks and uncertainties of the market place. In Procurement and Contract Management you will address procurement from a strategic perspective as well as at the operational level understanding the relationship between supply chain management and procurement. Topics covered include: procurement process, practices and decisions, procurement and the organization, sourcing, vendor selection, negotiation, contract management, relationship management, and procurement strategy. Pre-requisites:
Equivalents:
|
3 |
Junior energy, oil and gas minor courses
Course | Credits |
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This course is designed for non-science students to increase their literacy in a highly technical field. It develops foundational knowledge of the Canadian oil and gas industry. Knowledge gained provides a perspective of the oil industry, as well as potential roles that support the industry. Topics include an overview of global energy markets, the relationship of the oil and gas industry with the Canadian economy, and the differences between the Canadian and international oil and gas industries. Also discussed are how oil and gas are found, developed, and brought to market. The future of the oil industry in Canada will be introduced in relation to society, technology, geopolitics, and energy demand. |
3 |
Senior energy, oil and gas minor courses
Course | Credits |
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The Canadian oil and gas industry affects land, water, and air quality. This course reviews environmental impacts, sustainability, and regulatory aspects of the oil and gas industry associated with each phase of an energy asset's life cycle. This course seeks to create conversations about the sustainability of the Canadian oil and gas industry including Canada's energy transition. Renewable or alternative energy resources that are commercially viable in Canada will be discussed with consideration of current and future applications. Attention will be paid to the impact of environmental and regulatory considerations on corporate planning, investment, and stakeholders. Pre-requisites:
|
3 |
In this course you will apply microeconomic principles to assess and evaluate oil and gas projects. Key concepts of project management, risk management, and financial analysis in the oil and gas industry are discussed. Opportunities are provided to assist in developing a working knowledge of economic evaluations as used by the oil and gas industry. The roles of the various stakeholders involved in an oil and gas project will also be examined. The link between business drivers, corporate strategy, and economic evaluation will be established. Pre-requisites:
|
3 |
This course explores current trends in exploration and development in the Canadian oil and gas industry. The subjects of oil and gas geology and engineering are discussed, and provide context for other topics, including why we have hydrocarbon accumulations in Western Canada; how they are trapped; and how we explore for and produce hydrocarbons. Case studies of the oil sands and other key development plays in Canada will be included. Pre-requisites:
|
3 |
This course will cover concepts of total quality management (TQM), just-in-time (JIT) management and lean management. Methodologies such as Deming, Six Sigma and ISO will be covered, as well as procurement, logistics and transportation. You will gain an appreciation of quality concepts and be able to correlate between theory and practical application. Through a mix of theory and practical learning, you will develop an understanding of quality management from a supply chain perspective. Pre-requisites:
Equivalents:
|
3 |
Marketing senior business courses (choose up to three)
Course | Credits |
---|---|
This course covers sources and structures of income tax legislation, the meaning of income from employment, net income for individuals, income from business and property, capital cost allowance, capital gains/losses, remuneration salaries vs. dividends, impact of taxation on business decisions and tax planning. Pre-requisites:
Equivalents:
|
3 |
This capstone course allows you to demonstrate the integrative knowledge and skills you gained in earlier classes. You will deliver a pitch for a new or innovative idea that applies concepts learned in the program. Pre-requisites:
|
3 |
Money and Banking introduces the sources and demands for money, interest rates, and financial products and services. You will discuss financial markets, the roles of financial and non-financial institutions, financial institution management, the structure and governance of the international financial system, the roles of central banks, and current trends within the Canadian financial services sector. Equivalents:
|
3 |
This course aims to equip students with essential data manipulation and modeling techniques. It explores various data formats and styles, enabling students to understand data extraction, transformation and loading the datasets. Students will learn to refine and query data from the databases using query language. Through the lens of data analysis, students will craft informative narratives to aid organizational decision-making. Pre-requisites:Completion of 60 credits in the Bachelor of Business Administration program. Equivalents:
|
3 |
Introduces the use of data to meet the needs of an organization and apply data in decision making. Understand a balanced approach to integrating data decisions in business processes and strategic alignment. Pre-requisites:Completion of 60 credits Equivalents:
|
3 |
Using statistical techniques to arrange, extract, transform and load the datasets to gain insight from data. Students will learn diverse range of statistical methods, and analyzing datasets with the purpose of effectively conveying information to business decision-makers. Pre-requisites:Completion of 60 credits Equivalents:
|
3 |
This course aims to provide students with a comprehensive understanding of data analysis principles and methods, employing widely recognized industry tools and techniques. students will gain the skills to proficiently utilize data analysis tools and deliver refined insights by engaging in hands-on exercises and using industry standard analytical tools, to inform decision-makers. Pre-requisites:Completion of 60 credits Equivalents:
|
3 |
Economic development is the process of increasing prosperity within a community or region. This course provides an overview of the field of economic development and the roles of economic development professionals. The course examines the assessment of community advantages and disadvantages, economic development planning, funding of economic development projects and implementation strategies. Throughout the course, the student will develop an economic development plan for a case study community. Equivalents:
|
3 |
In today's fast-changing global business environment, an understanding of the legal requirements in human resources is critical for HR professionals to ensure a productive and positive work place. Employment Law provides a thorough understanding of laws, regulations and standards applicable to the HR field through case studies and analysis. Emphasis is placed on employment standards, privacy and human rights legislation. An overview of labour relations and Occupational Health and Safety is also addressed. Equivalents:
|
3 |
Entrepreneurship is a course offering you insights and experience into the dynamic environment of entrepreneurial thinking and innovation. Working individually through guided content and discoveries, you will evaluate yourself and case studies to identify mindset and career opportunities. In teams, you will work through the development and presentation of an applied business plan to explore the many integrated facets of business in entrepreneurial ventures. Your research, self discovery, application and collaboration skills will be developed and reinforced as you progress through the journey of entrepreneurship and innovation. Pre-requisites:
Equivalents:
|
3 |
This course provides an overview of all activities related to recruitment and selection of employees. Topics include: an in-depth approach in studying job analysis, job design, recruitment activities, selection processes, performance management, and the application of human resources metrics throughout each step. A focus on the behavioral approach to identifying job specific competencies, crafting behavioral interview questions and conducting interviews are integral parts of this course. Successful completion of this course will provide you with the tools necessary to successfully support recruitment and selection processes, while also considering aspects of retaining an engaged workforce. Pre-requisites:
Equivalents:
|
3 |
This course has two parts. In Part A, you will learn the importance of HRIS (Human Resource Information Systems) and leveraging HRIS to improve the effectiveness of HR administration, Talent Management and Planning, Recruitment and Selection, Training and Development, and Rewarding. It also focuses on the importance of new technological trends like Artificial intelligence, Social Media and Mobile devices in HR processes. Topics include Systems considerations and design of HRIS, Change Management and Implementation of HRIS, Justifying HRIS investment, and HRIS in different areas of HR. Part B covers HR Metrics and Analytics, Data Visualization, Data Analytics and Data-driven decision-making in HR. Pre-requisites:
Equivalents:
|
3 |
This course provides an overview of all activities related to workplace training, employee development and organizational learning. Topics include an in-depth exploration of adult learning principles; training design; metrics associated with return on investment and employee learning; health and wellness initiatives; and career development. A focus on the design, delivery and evaluation of training programs are also integral parts of this course. Successful completion of this course will provide you with the tools necessary to create and support employee training programs, while simultaneously incorporating other aspects of talent management in retaining an engaged workforce. Pre-requisites:
Equivalents:
|
3 |
In this course, you will be immersed in the dynamic field of workplace health, safety and wellness. Topics covered include legislation and regulatory compliance; common health and safety practices; ergonomics; worker accommodation; employee assistance programs (EAP); worker protection programs; and stress management. Using an integrated approach, you will gain an understanding of the importance of establishing and maintaining an effective workplace health, safety and wellness (both physical and psychological) program as a key aspect of strategic human resource planning and development. |
3 |
Talent Management III: Total Rewards provides an overview of best practices in talent management with a focus on compensation and benefits. Topics include components of compensation; salary benchmarking; salary reviews; variable pay options; job evaluation; employee benefits; financial and non-financial rewards; and the performance management cycle. Successful completion of this course will give you the tools necessary to design and manage a total compensation program, while also exploring the application of human resources metrics in employee programs. Pre-requisites:
|
3 |
In this course, you will gain an understanding of the different issues and legislation affecting the employment relationship in the public and private sectors in Canada, as well as the role that trade unions play in the workplace. Topics include: the economic and political environment; the history of the labour movement; union organization; certification; collective agreements and administration; negotiation; dispute resolution; and third-party assistance. The focus is on the practical implications of this knowledge for the HR specialist. |
3 |
This course gives you an overview of all the activities related to creating a future-oriented process of developing and implementing Human Resources (HR) programs that address and solve business issues and contributes to the long-term success of an organization. You'll come away with an in-depth understanding of what strategic HR Management is, how it aligns with both HR practices and the goals of the organization, the nuances of HR forecasting, supply and demand, the use of technology in HR planning, data analytics and assessment. You'll also learn how to manage key HR initiatives such as change, downsizing and restructuring, international HRM, mergers and acquisitions and outsourcing. Successfully completing this course will provide you with the tools necessary to support, be a key player in the organization's strategic planning and processes, and demonstrate the value and contribution HR can provide. Pre-requisites:
|
3 |
Business Leadership is a course that will take you on a journey of self discovery as well as an inside look at current perspectives of Leadership today. We all take on leadership roles in our lives. In business, success is often attributed to great leadership. However, today in business this role has evolved as has the business environment. Team work is an essential component of an organization's efficiency and effectiveness. From time to time you may be called upon to take on a leadership role for your work group, even without a title. Throughout this course you will gain the knowledge and skills to help you fulfill your role as a leader through your understanding of personal and organizational leadership. Pre-requisites:
Equivalents:
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3 |
This course integrates the learning outcomes from pre-requisite courses to enable students to make sustainable and competitive strategic business decisions within a rapidly changing global environment. Critical thinking skills are utilized as students analyze and apply management strategies to business cases and make recommendations to maximize corporate results. Pre-requisites:
|
3 |
Project Management introduces you to the standards and best practices of the Project Management Institute. We will cover both the technical and sociocultural components of project management at an introductory level, including project definition, work breakdown structures, cost and scheduling techniques, and an introduction to earned value concepts. Stakeholder communications, risk management, project leadership, and project closure round out the topic coverage. Equivalents:
|
3 |
Municipal Structure and Governance introduces you to the economic development roles and responsibilities of the municipal, provincial and federal government. Additionally, you will assess various economic development delivery models. The role of land, infrastructure, and government policy and regulation will be assessed. The unique challenges, role and relationship with Indigenous communities will also be addressed. Equivalents:
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3 |
This course provides an introduction to Supply Chain Management, including the building blocks of supply chain strategy, designing the global supply chain, and collaboration across the supply chain. Students will develop an understanding of the supply chain from vision to implementation. Through a mix of theory and practical learning students will be able to develop and manage all aspects of a supply chain. Pre-requisites:
Equivalents:
|
3 |
Continuous improvement has emphasis within successful companies as they focus on efficiently delivering products or services to meet customer requirements. This course will outline the principles of continuous improvement and expose you to some of the tools and widely-used methods of continuous improvement. Topics include the concepts of W. Edwards Deming, quality assurance, total quality management (TQM), lean Six-Sigma methodologies, and ISO standards. You will also learn how to analyze processes; identify and design improvements; plan and implement change; identify the impact on human resources; and analyse the results and their impact on the business. Pre-requisites:
Equivalents:
|
3 |
In this course, you will gain an understanding of different negotiation styles and conflict resolution in the workplace, and develop strategies and skills to deal with different situations. Topics include negotiation and its components; personality; conflict resolution; negotiation style and temperaments; communication; interest and goals in negotiation; perception and power in negotiation; principles of persuasion; negotiation process; and styles, techniques and strategies. The focus will be on the practical implications of this knowledge for the practitioner. Pre-requisites:
Equivalents:
|
3 |
This course examines the process of developing international business strategies, designing and operating systems, and working with people around the world to ensure sustained competitive advantage. Topics include planning, organizing, leading, and controlling profit-related activities across borders and cultures. Pre-requisites:
|
3 |
In this course, you will explore unpredictable drivers that trigger organizational change and develop capabilities to understand, drive and manage change at all levels of the organization. Topics include Types of Changes, Why Change, Understanding and Diagnosing Change, Resistance to Change, Change Communication Strategies, Change Management Perspectives, Change Management Models, Organization Development and Sense-Making approaches, Sustaining Change. This course will allow you to develop and design solutions to manage the challenges in implementing change initiatives in various areas of organizations. Pre-requisites:
Equivalents:
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3 |
This course examines the integration of all critical business processes from planning to short term scheduling. The design and management of products, processes, services and supply chains is accomplished by an organization's operations management function. Topics covered include: operations planning and productivity, capacity and strategy design, process and product designs using industry standards, facility layout and location models, job and staff scheduling, and queuing theory. Pre-requisites:
Equivalents:
|
3 |
Transportation and logistics offers support to the complete cycle of material flow, from purchase to internal control, planning and control of work-in-process, purchasing, shipping, and distribution of the finished product. Whether it is by air, rail, road, water, cable or pipeline, the mode of transportation should lead to efficient and effective transportation of material through the supply chain. This course introduces you to the basic concepts of transportation and logistics. You will examine the holistic concept of how transportation and logistics support SCM, forecasting, inventory management and the planning process, and the physical flow of goods and services in the supply chain. The concepts of intermodal transportation via land, rail, water and air will be investigated. Pre-requisites:
Equivalents:
|
3 |
This course will cover concepts of total quality management (TQM), just-in-time (JIT) management and lean management. Methodologies such as Deming, Six Sigma and ISO will be covered, as well as procurement, logistics and transportation. You will gain an appreciation of quality concepts and be able to correlate between theory and practical application. Through a mix of theory and practical learning, you will develop an understanding of quality management from a supply chain perspective. Pre-requisites:
Equivalents:
|
3 |
As a SCM professional, the ability to analyze data and use software at an advanced level is critical. Topics in this course include functional knowledge of technology systems; understanding practical business problems and processes using enterprise resource applications; and evaluation of information technology integration processes and strategies. You will also develop your communication, analytical and data management skills through practical use of software tools (MS Excel, Word, PowerPoint, Power BI) and an overview of major ERP systems. Pre-requisites:
Equivalents:
|
3 |
Procurement and Contract Management are central to a company's sustainable development efforts. Purchasing managers need to think strategically about the purchases they make and critically evaluate their purchases in light of the risks and uncertainties of the market place. In Procurement and Contract Management you will address procurement from a strategic perspective as well as at the operational level understanding the relationship between supply chain management and procurement. Topics covered include: procurement process, practices and decisions, procurement and the organization, sourcing, vendor selection, negotiation, contract management, relationship management, and procurement strategy. Pre-requisites:
Equivalents:
|
3 |
For most organizations, inventory is the largest asset on the balance sheet, and minimizing inventory frees up money for use elsewhere in the organization. Materials management addresses techniques to manage inventory in such a way to allow processes or entities in the supply chain to operate interdependently. In this course, you will review the fundamental nature of inventory from a financial, physical, forecasting and operational standpoint. Topics include inventory classification; warehousing; matching supply with demand; tools and methods for managing inventory of items with different demand and supply characteristics; forecasting; just-in-time production; materials requirements planning; and supplier management. Pre-requisites:
Equivalents:
|
3 |
Progression
You must attain a PGPA and/or a CGPA of 2.0 or better each semester and pass the prerequisite courses to progress through the program.
To qualify for graduation, you must pass all courses, attain a CGPA of 2.0 or better and complete course requirements within the prescribed timelines.
Review our grading and progression procedure >
Explore your options!
Some courses in this program are available through Open Studies. You can complete courses via Open Studies to get a head start on your education, reduce your course load once accepted into a credentialed program, or determine which career path best suits you before you fully commit.
You may also take courses for general interest or personal and professional development.
Admission requirements
Applicants educated in Canada
Applicants must demonstrate English language proficiency and meet one of the following requirement options or equivalent.
Admission is determined based on an applicant's academic history, including high school and post-secondary courses. Post-secondary level courses with similar learning outcomes may be considered to meet admission requirements.
SAIT accepts high school course equivalents for admission for applicants educated outside Alberta.
Option one
An overall minimum average of 65%, calculated using your final grades in:
- English 30-1 (must have achieved at least 60%), and
- Math 30-1 (must have achieved at least 60%) or Math 30-2 (must have achieved at least 70%), and
- two courses from Group A, and
- one course from either Group A or B.
Group A (academics)
Academic courses may include Grade 12, 30-level or equivalent*:
- Accounting
- Biology
- Business
- Chemistry
- Economics
- Finance
- Geography
- History
- Indigenous Studies
- Information Technology
- Languages
- Management
- Marketing
- Mathematics 31
- Philosophy
- Physics
- Political Sciences
- Psychology
- Science
- Social Studies 30-1
- Sociology
*Other courses may be considered.
Group B (other)
One of the following:
- Art 30 or 31
- Drama 30
- Music 30 (choral, instrumental, general)
- Physical Education 30
- Religion 35
- Social Studies 30-2
OR
- Other five-credit Grade 12 subjects or a combination of two three-credit Grade 12 subjects may be considered.
- Five credits of advanced career and technology courses.
- Business-related high school dual-credit courses may be used for admission purposes.
Option two
A SAIT Business Administration diploma or a Bachelor of Applied Business Administration or equivalent from an accredited post-secondary institution, with a minimum 2.3 cumulative GPA (67% or C+).
Option three
A two-year diploma or a bachelor's degree from an accredited post-secondary institution, with a minimum 2.3 cumulative GPA (67% or C+) and completion of English 30-1 and Math 30-1 or Math 30-2 or equivalents.
All applicants who were educated outside of Canada must demonstrate English language proficiency and provide proof they meet the program admission requirements with an international document assessment. Find accepted educational documents and assessment options.
SAIT may also accept courses completed at certain international post-secondary institutions.
Academic Upgrading
Missing an admission requirement for this program? Upgrade your prior education to help you receive admission into one of SAIT's career programs.
English language proficiency
All applicants must demonstrate English language proficiency prior to admission, including students educated in Canada.
Transfer agreements
At SAIT, we evaluate post-secondary credit you have previously earned and apply it to your SAIT credential. Explore our formal transfer agreements available for this program.
We can evaluate your prior education, even if we don't have a formal agreement in place.
Submit a transfer credit application
Lethbridge College
- Program name
- Business Administration - Marketing
- Available credits:
- 57
As a graduate of Lethbridge College, you may be eligible to receive transfer credit for your SAIT program.
To be eligible, you must:
- meet the admission requirements of the SAIT Bachelor of Business Administration program at the time of application.
Campus Alberta Memorandum of Understanding (MOU) agreement
- Program name
- Provincial Business Administration pathway
- Available credits:
- n/a
Upon successful completion of business administration coursework from one of the Alberta institutions listed on the Campus Alberta Memorandum of Understanding (MOU) agreement, you may be eligible to transfer credit to our business administration diploma or bachelor's degree. For more information, contact an academic advisor at the School of Business.
Transfer options for graduates
Build on the knowledge you’ve learned at SAIT. The opportunity to advance your education at an accredited post-secondary institution may be available.
🔗 Visit Transfer Alberta search tool for all transfer agreements in Alberta (including UCalgary, MRU and BVC).
If there are transfer agreements with other institutions outside of Alberta, nationally or internationally, they will be listed below.
Available intakes
Fall 2025
Start dates:
- Domestic students: Open
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Application deadline: June 30, 2025
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- International students: Open
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Application deadline: May 30, 2025
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Costs
2024/25 tuition and fees
The following estimated costs are effective as of July 1, 2024.
Domestic students
Books and supplies are approximately $1,000 - $1,500 per full-time year.
This is a bring-your-own-device program with a standard hardware and software requirement. See the specific requirements on our computers and laptops page.
Find your booklist on the SAIT Bookstore's website. The booklist will be available close to your start date. Can't find your program or course? The bookstore didn't receive a textbook list. Contact your program directly to determine if they're still refining course details or if you're in luck; no textbook purchase is required for that term.
Financial aid
Paying for your education may feel overwhelming, but we have resources and programs that can help, including information about payment options, student loans, grants and scholarships.
Application process
Early admission criteria
Early admission will be offered to qualified applicants based on one of the following criteria:
- An overall minimum average of 75%, where English 30-1 and Math 30-1 have to be at least 60%. The average will be calculated using English 30-1, Math 30-1, two courses from Group A, and one course from either Group A or B.
- Applicants have achieved, or will achieve, a minimum GPA of 2.7 in the SAIT Business Administration diploma or equivalent.
- Applicants who have achieved, or will achieve, a minimum GPA of 2.7 in the post-secondary admission requirement.
Early admission will be offered until December 15 each year or until the program is full. Applicants will be ranked, and seats will be offered in order of the ranked list until the program is full. Once the program is full, applicants will be placed on the waitlist in ranked order.
Selection criteria
In the selection process, applicants will be assessed on the following criteria, and seats will be offered accordingly:
- Applicants who do not qualify for early admission or who qualify after the early admission deadline will be placed in selection and academically ranked according to the admission requirements.
- Career investigation and/or interviews may also be required during the selection process.
- Selection will begin on December 18 and be done continuously until the program has been filled.
- Applicants will then be offered a seat or waitlisted based on ranking and availability.
When applying in the application portal, select Bachelor of Business Administration. You will declare your major before your second year of the program.
Ready to apply?
Follow our step-by-step guide to submitting a successful application.
Communication during admission
Email is the primary source of communication during the selection process. Ensure your personal email account is managed appropriately to receive our emails, files and communications.
We recommend you add the business.advising@sait.ca domain to your safe senders' list or you risk missing critical email messages.
Begin your application
Apply now using the online application portal.
Ensure you have a valid Visa or Mastercard to pay the non-refundable application fee of $120 for domestic applicants or $175 for international applicants.
Information sessions
Prepare for a strong start in your chosen program or get the details you need to decide your future path.
Our expert staff and faculty are ready to answer your questions and provide information about the following:
- What sets SAIT apart
- An introduction to the program and area of study
- Admission requirements
- Future career paths
- Information on the earning potential and graduate employment rates.
Contact us
School of Business Advising
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Phone - 403.284.8485
International Student Advising
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Phone - 403.284.8852
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Email - international@sait.ca
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Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.