Overview

Our Marketing certificate program brings the worlds of business and creativity together to help you gain important skills in communication, marketing, business development, and project management.  

Our experienced instructors will guide you through practical projects, helping you understand how to use smart marketing strategies to attract new customers and build brand loyalty. 

Discover how businesses connect with their customers from start to finish. You’ll explore both traditional and digital marketing tools and technology. 

In this program, you will: 

  • use technology to make businesses more efficient and use digital marketing tools to create marketing channels and promote products online 
  • apply marketing theories and processes in a real business setting 
  • create product, pricing, and promotion strategies that align with a company’s goals and learn how to
  • identify the most relevant market segments 
  • apply project management theories and tools, show effective critical thinking and problem-solving skills in various business situations, and achieve project goals by collaborating effectively in teams. 
At the end of the program, you’ll put your skills to the test with a capstone project. This project will help you develop critical thinking, communication, collaboration, and organizational abilities. 

Once you graduate, you’ll be prepared for exciting roles as marketing or communications assistants, marketing managers, social media specialists or event coordinators.

Those in marketing tend to be directive, social and innovative. 

You need: 

  • a creative, outgoing, upbeat nature 
  • drive and flexibility to succeed in a competitive field 
  • effective stress management techniques 
  • strong project management and motivational skills 
  • the ability to understand data to create short- and long-term plans 
  • problem-solving and decision-making skills 
  • technical software skills 
  • the ability to be persuasive.
You should enjoy organizing information, directing others, negotiating, and finding creative solutions to problems.

The Marketing certificate provides you with options for advanced education. 

Graduates of this program have completed up to nine courses required for the SAIT Business Administration diploma or Bachelor of Business Administration degree (varies by major). Additional admission requirements apply. 

In your capstone course, you will work collaboratively with students from other disciplines to create a solution to a challenge faced by a business or community organization. 

After successfully completing this program, you’ll receive a SAIT Marketing certificate.

Download program info

Careers and opportunities

Our graduates may work in the following occupations. Some careers require additional experience and education.

Associated National Occupational Classification (NOC) codes: 10022, 11202, 12103, 41402, 60010, 62010, 64100, 64409.

Test

Career counselling and support

Unsure which career path is for you? SAIT offers career planning services to help you decide your future.

You can also get started by taking our online career finder quiz, which can help you narrow down your search based on your current skills and interests.

Finally, you can also head to Alberta alis for various tools and resources, including additional quizzes and labour market information to help you narrow down a career path.

Courses

The Marketing certificate requires 30 credits (10 courses) to complete, including:

  • nine required courses
  • one elective course.

You’ll have up to five years to complete this certificate.

View recommended order of classes

Course Credits

Communication and Presentation Skills provides you with the foundational knowledge and skills needed to compose business documents and give engaging, formal presentations. You will learn how to effectively communicate in a professional environment and consider different aspects of spoken, written and nonverbal communication (e.g., channel, content, organization, style, tone, format and mechanics) in order to share clear and concise messages with your audience. You will be required to work in both individual and collaborative settings.

Equivalents:
  • COMM 1030
  • COMM 1070
3

Marketing Essentials is an introductory course offering you a solid foundation in marketing principles. Working individually and in teams, you will research and discover how marketing decisions are made and identify the components of sustainable marketing programs. Your research, content application and teamwork skills will be developed and reinforced as you progress through the course.

Equivalents:
  • MKTG 1060
3

In this course, you will develop a practical approach to using digital, social and mobile platforms that achieve business goals. Current applications and tools, community management practices and legal/privacy issues related to digital marketing tactics will be examined. Teams will develop a digital plan that specifies the use of email, websites, SEO, social media and mobile marketing, all with the goal of targeting and delivering effective communication to digital media-savvy audiences. An emphasis is placed on the return on digital marketing investment and on building relationships that lead to a culture of trust.

Equivalents:
  • MKTG 1265
3

Building and Managing Brands explores the intangibles, such as corporate culture, as well as the tangibles, such as product differentiation, which help attain and maintain brand equity in the market. Rapidly emerging business trends, such as corporate social responsibility, are also featured, which help shed light on what companies are doing to separate their brand from competitors. Students will produce a brand book and plan to manage a brand.

Pre-requisites:
  • MKTG 260
Equivalents:
  • MKTG 2306
3

Business Development is defined as the creation of long-term value for an organization from customers, markets, and relationships. This course will look at the relationship between traditional transactional sales, relationship selling and the evolution of the Business Development function. Market scanning and analysis, and the identification of potential growth markets, and key customers will be examined. Relationship, customer-centred selling techniques will be developed including relationship building, needs analysis, along with after sales customer care. Managing a sales force is explored including the effective organization of a sales department, forecasting and analyzing sales, recruiting and training a sales force, evaluating performance, and legal and ethical issues within the sales profession.

Equivalents:
  • MKTG 2366
3

Integrated Marketing Communications (IMC) represents the “Promotions” P of the marketing mix. An IMC Proposal includes campaign messages and their translation into each of the elements of the marketing communications mix along with a proposed budget and evaluations for success. In our fast paced marketplace, messages need to be on target and on brand. Integration in business is imperative. Working in teams, each student will experience the planning process for IMC. This course offers the students case analysis, creative development structure, and facilitated problem solving, to develop a unified IMC proposal.

Pre-requisites:
  • MKTG 260
Equivalents:
  • MKTG 2375
3

The Introduction to Business course will provide you with tools to understand multiple business functions including: management, human resources, marketing, supply chain, and personal finance. You will also explore the Canadian business and economic system, as well as the importance of business ethics and social responsibility in an increasingly global environment. Working through a team project and business simulation, you will begin to develop a 21st Century skill set including communication, critical thinking, collaboration and effective teamwork. By the end of this course, you should have the foundations for understanding business and business ownership.

Equivalents:
  • MNGT 1200
3

In this capstone course, students from different disciplines work collaboratively to apply classroom knowledge and diverse viewpoints to a challenge faced by a business or community organization. Combining their disciplinary perspectives for broader context, students will investigate and analyze the problem before presenting a solution. By adding a service-learning component that strengthens community ties, the course allows teams to showcase applied learning and technical skills in a project that expands the individual student’s workplace insights while also forging business connections.

Pre-requisites:

One of:

  • ACCT 215, ACCT 255, ACCT 315, ACCT 338, ACCT 395, BCMP 225, and MNGT 200
  • ACCT 215, COMM 300, HRMT 320, LDSH 360, MNGT 250, MNGT 255, and MNGT 321
  • COMN 220, MKTG 260, MKTG 306, MKTG 366, MKTG 265, MNGT 200, MNGT 321

Or

  • ACCT 215, ENTR 350, MKTG 260, MNGT 200, and MNGT 255
  • One of:
    • BCMP 225
    • MNGT 321
    • MNGT 322
  • One of:
    • COMN 220
    • COMM 300
3

Project Management introduces you to the standards and best practices of the Project Management Institute. We will cover both the technical and sociocultural components of project management at an introductory level, including project definition, work breakdown structures, cost and scheduling techniques, and an introduction to earned value concepts. Stakeholder communications, risk management, project leadership, and project closure round out the topic coverage.

Equivalents:
  • MNGT 2321
3

Choose one of the following courses.

Course Credits

The use of industry-standard software is essential to effectively manage the information technologies that are required in business and online environments today. In this course, you will demonstrate skills in managing and customizing the Windows environment, as well as effectively using internet resources to enhance business productivity. You will develop skills in creating professional documents, managing data using spreadsheets and using technology for effective presentations. Through hands-on applications, you will learn to use productivity tools and application software in various business situations, and be able to select the right tool for the business need.

Equivalents:
  • BCMP 1225
3

Introduces the use of data to meet the needs of an organization and apply data in decision making. Understand a balanced approach to integrating data decisions in business processes and strategic alignment.

Equivalents:
  • DATA 4100
3

Perhaps no component of marketing has undergone the degree of change as advertising. And yet, despite the abrupt and sweeping conversion from analog mediums (print, broadcast and out of home) to digital mediums (social media, websites, mobile and more) the main goal of advertising remains the same as it was nearly 400 years ago. To attract attention. Once a privilege enjoyed by the elite or enormously wealthy brands, the onset of digital communication has made effective advertising, for pennies on the dollar, accessible to everyone from an individual for a fortune 500 company. This course will introduce core concepts in advertising, such as objectives, strategies, on both, the creative and media buy sides of the industry. Advertising theory will be applied using case studies and a term project that will assemble a media buy plan as well as a creative brief. Additionally, learners in this course will be required to earn certification in two Meta online courses: Digital Marketing Associate & Creative Strategy Professional.

Pre-requisites:
  • MKTG 260
Equivalents:
  • MKTG 4040
3

Marketing Action will take the concepts learned in Marketing Essentials and build on them so students will have application experience in creating a new product. The key areas of focus will be on value proposition and business models. Marketing Action will ground their marketing knowledge so they will create sustainable decisions. This is an immersive class where students are required to continue their team projects outside the classroom and present their findings to their instructor and industry professionals.

Pre-requisites:
  • MKTG 260
Equivalents:
  • MKTG 2336
3

Progression

Students must attain a PGPA and/or a CGPA of 2.0 or better in each semester and pass the necessary prerequisite courses to progress through the program. To qualify for graduation, students must pass all courses, attain a CGPA of 2.0 or better and complete course requirements within the prescribed timelines.

Review our grading and progression procedure >

hall

Explore your options!

Some courses in this program are available through Open Studies. You can complete courses via Open Studies to get a head start on your education, reduce your course load once accepted into a credentialed program, or determine which career path best suits you before you fully commit. 

You may also take courses for general interest or personal and professional development.

Admission requirements

Applicants educated in Canada

All applicants must demonstrate English language proficiency.

All applicants who were educated outside of Canada must demonstrate English Language proficiency and provide proof they meet the program admission requirements with an international document assessment. Find out what educational documents are accepted and assessment options.

hall

Academic Upgrading

Missing an admission requirement for this program? Upgrade your prior education to help you receive admission into one of SAIT's career programs.

hall

English language proficiency

All applicants must demonstrate English language proficiency prior to admission, including students educated in Canada.

Transfer agreements

At SAIT, we evaluate post-secondary credit you have previously earned and apply it to your SAIT credential. Explore our formal transfer agreements available for this program.

We can evaluate your prior education, even if we don't have a formal agreement in place.

Submit a transfer credit application

There are no formal transfer agreements currently in place for this program.

Transfer options for graduates

Build on the knowledge you’ve learned at SAIT. The opportunity to advance your education at an accredited post-secondary institution may be available.

🔗 Visit Transfer Alberta for a full list of transfer opportunities within the province.

Available intakes

Fall 2024

Start dates:

Domestic students: Open
  • Application deadline: June 28, 2024
International students: Closed
  • Application deadline: May 29, 2024

Winter 2025

Start dates:

Domestic students: Open
  • Application deadline: Oct. 25, 2024

Costs

2024/25 tuition and fees

The following estimated costs are effective as of July 1, 2024.

Domestic students

The estimated total cost of tuition and fees for domestic students is based on the recommended course load per year.
Year Number of semesters Tuition fees Additional fees Total per year
1 2 $5,910 $1,608 $7,518
Total cost:
$7,518

The estimated total cost of tuition and fees for international students is based on the recommended course load per year.
Year Number of semesters Tuition fees Additional fees Total per year
1 1 $18,210 $1,608 $19,818
Total cost:
$19,818

Books and supplies are approximately $1,000 - $1,500 per full-time year.

This is a bring-your-own-device program with a standard computer hardware and software requirement. See the specific requirements on our computers and laptops page.

Find your booklist on the SAIT Bookstore's website. The booklist will be available closer to the program start date. Can’t find your program or course? The bookstore didn't receive a textbook list. Contact your program directly to determine if they’re still refining course details or if you're in luck; no textbook purchase is required this term.

sait

Financial aid

Paying for your education may feel overwhelming, but we have resources and programs that can help, including information about payment options, student loans, grants and scholarships.

Application process

Ready to apply?

Follow our step-by-step guide to submitting a successful application.

Learn how to apply

Communication during admission

Email is the primary source of communication during the selection process. Ensure your personal email account is managed appropriately to receive our emails, files and communications. 

We recommend you add the business.advising@sait.ca domain to your safe senders' list or you risk missing critical email messages.

sait

Begin your application

Apply now using the online application portal. 

Ensure you have a valid Visa or Mastercard to pay the non-refundable application fee of $120 for domestic applicants or $150 for international applicants. 

Information sessions

Prepare for a strong start in your chosen program or get the details you need to decide your future path.

Our expert staff and faculty are ready to answer your questions and provide information about the following:

  • What sets SAIT apart
  • An introduction to the program and area of study
  • Admission requirements
  • Future career paths
  • Information on the earning potential and graduate employment rates.

Contact us

School of Business Advising

Phone
403.284.8485
Email
business.advising@sait.ca
a view of the moutains and stream in between

Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.

SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.

We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta, Region 3.