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Marketing

New Program!

Open for Fall 2022

Open for Spring 2022

Open for Winter 2022

Length: 1 Year Credential: Certificate Delivery: Part Time Classroom or Online

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Next information session

There are no events scheduled for this program. Please visit the link below to see all upcoming and on-demand information sessions.

Upcoming Information Sessions

This program will be delivered in a blended format (OA, OS, OR and OF/CLAS) for the Winter 2022 semester.
Some courses will be delivered online while others occur on-campus.
Learn more about our course delivery options

Overview

Discover how business and creativity collide as you develop fundamental skills in communications, marketing, business development, project management and more.

Blending theory with real-world scenarios and projects, led by industry-experienced instructors, you’ll learn to apply savvy marketing strategies and tactics to entice new customers and drive brand loyalty. You’ll also learn about the complete customer journey and how it’s supported across traditional and digital marketing tools and technology.

You'll finish the program with a capstone course that enables you to apply your abilities in a work-integrated learning project, further developing critical thinking, communication, collaboration and organizational capabilities. When you graduate, you will be ready to enter the field as a marketing or communications assistant, marketing coordinator, social media specialist, or event coordinator.

You’ll have up to five years to complete this certificate.

When you complete this program, you have the opportunity to ladder into higher credentials at SAIT. Up to 24 credits from this certificate can be applied to our Business Administration diploma or Bachelor of Business Administration programs (varies by major). Both programs have additional admission requirements and your timeline to complete a diploma or degree begins when you start the first certificate course.

Is this the right program for me?

To achieve success in this program, students should:

  • be proactive, independent, and resourceful
  • have strong written and oral communication skills
  • be prepared to work in teams
  • be proficient in the use of a Windows-based computer and Microsoft Office software
  • spend 9-12 hours per week on each course, including in-class hours
  • actively participate in all classes and activities
  • become familiar with and adhere to SAIT’s academic policies.
  • be ready for a challenge and committed to keeping yourself on schedule

Also, students who are engaged and take advantage of SAIT services and resources usually experience more success in SAIT’s programs.

Credentials

After successfully completing this program, graduates will receive a SAIT Marketing certificate.

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Career opportunities

Graduates can pursue job opportunities as a(n):

  • marketing assistant, associate, lead or coordinator
  • proposal coordinator
  • digital marketing assistant
  • web marketing manager

Related careers include:

  • sales coordinator
  • product specialist
  • administrative assistant

Tuition and fees per year*

1.5 credit course: $262.56
3.0 credit course: $525.12

1.5 credit course (International): $886.05
3.0 credit course (International): $1,772.10

*Tuition, fees, books and supply costs are subject to change

Full costs

Requirements

You will be offered admission to this program through direct entry if you meet the admission requirements and space is available. 

Admission requirements

When can you apply?

Applications are accepted until the program start date but are subject to change.

  • Applications for winter 2022 open March 31, 2021.
  • Applications for spring 2022 open June 14, 2021.
  • Applications for fall 2022 open Oct. 6, 2021.
Classes begin Year start date
Winter 2022 Jan. 10, 2022
Spring 2022 May 9, 2022
Fall 2022 Sept. 6, 2022

How to apply

Global expertise = global distinction

First-class instructors help give SAIT’s School of Business a prominent place on global list of best business schools.

Admission requirements

Admission and selection

Applications are accepted until the program start date but are subject to change.

  • Winter 2022 start: applications open March 31, 2021.
  • Spring 2022 start: applications open June 14, 2021.
  • Fall 2022 start: applications open Oct. 6, 2021.

Admission requirements

All applicants to SAIT must demonstrate English language proficiency prior to admission, including students educated in Canada.

There are no additional entry requirements for this program.

Direct entry: four-step process

Step 1: Read the program information to see the qualities needed for student success.

Step 2: Ensure that you meet all of the admission requirements listed above.

Step 3: Apply to Marketing and submit your transcripts and/or anticipated final grades.

  • Admission will be extended on a first-qualified, first-offered basis until the program is full.

Step 4: Find out how to monitor your application status after you apply.

Communication during selection

Email is the primary source of communication during the selection process. Ensure your personal email account is managed appropriately to receive our emails, files and communications. 

Courses

Program outline

This program consists of 30 credits (10 courses). MNGT 257, Business Certificate Capstone, should be taken only after all other required courses and two elective courses have been completed.

Looking for course descriptions and requisites? Visit the course catalogue

Required Courses

It is recommended that you complete the courses in the order that they are listed below.

Course code Course name Credit
MNGT-200 Introduction to Business 3.0
MKTG-260 Marketing Essentials 3.0
COMN-220 Communication and Presentation Skills 3.0
MKTG-265 Digital Marketing Foundations  3.0
MKTG-306 Brand Management 3.0
MNGT-321 Project Management 3.0
MKTG-366 Business Development and Customer Relationship Management 3.0
MKTG-375 Integrated Marketing Communications 3.0
MNGT-257 Business Certificate Capstone 3.0

Elective courses (choose one)

Course code Course name Credit
BCMP-225 Business Productivity Tools and Technology 3.0
DATA-410 Business Context for Data Analysis 3.0
MKTG-261 Advertising 3.0
MKTG-336 Marketing Action 3.0

Progression

Students must attain a PGPA and/or a CGPA of 2.0 or better in each semester and pass the necessary prerequisite courses to progress through the program. To qualify for graduation, students must pass all courses, attain a CGPA of 2.0 or better and complete course requirements within the prescribed timelines.

Transfer options

The opportunity to advance your education through transfer to, within or from SAIT is available. Visit transfer options to learn more.

Costs

2021/22 Domestic cost per course*

Course Credits  Course Costs
1.5 $262.56
3.0 $525.12

2021/22 International cost per course*

Course Credits Course Costs
1.5 $886.05
3.0 $1,772.10

SAIT Fees

Campus athletic and recreation Fee: $183.20
Universal transit pass (UPass): N/A
Student support fee: $150
Student technology fee: $150

SAIT Students' Association (SAITSA) fee:$287.77

Books and supplies*

  • Books and supplies are approximately $1,000 - $1,500 per full-time year.
  • For an estimate of the costs associated with purchasing a device that meets the standard hardware and software requirements, see our computers and laptops page.
  • Find out about tuition and financial aid.

* Tuition, fees, books and supply costs are subject to change.

Next steps for incoming students

Have you been accepted to this program? Here's what you'll need for your first day of classes.

Winter 2022

Orientation

Your program orientation will take place Jan. 7 online. Check your schedule in mySAIT for the time and location details.

Learn more about campus orientation.

How to register for classes

You'll follow an open registration process to enrol in your classes. Learn how to register on our registration and schedules page.

Computers and laptops

This is a bring your own device program with a standard hardware and software requirement. See the specific requirements on our computers and laptops page

Preparation courses

To support your success, you’ll be automatically registered in two short courses to prepare you for the academic year: 

PERS 050: Student Rights and Responsibilities
This course is designed to introduce you to student rights and responsibilities at SAIT. You will learn about SAIT's rich and diverse community, become familiar with guidelines and procedures that create a safe, respectful learning experience for you, and gain practical tips for how you can engage in the SAIT community in a positive and responsible way. PRES-050 must be completed within 30 days from the start of the semester.

PREP 100: The SAIT Experience
Get tips and insider information on time management, exam preparation, effective notetaking and more through this free, online short course for new students. Plus, learn about discussion boards, online communication and submitting assignments online. Course completion is recommended by the end of your first semester.

Both courses can be accessed through Brightspace (D2L) before the first day of classes.

Required textbooks

Find your booklist on the SAIT Bookstore's website. The booklist will be available closer to the program start date.

Can’t find your program or course? The bookstore didn't receive a textbook list. Contact your program directly to determine if they’re still refining course details or if you're in luck, no textbook purchase required this term.

Contact 

For any questions, or to set up a virtual advising appointment, please contact our School of Business Advising Centre

Phone: 403.284.8485
Email: business.advising@sait.ca

Academic chair

Grace McKenna, Academic Chair
Email: grace.mckenna@sait.ca

Next steps for all students

Here's what else you'll need to do to get ready!

Next steps for accepted students

Important dates and deadlines

Find important dates applicable to all students, including your transcript and tuition payment deadlines on our Important Dates page.

Important Dates

Have questions about this program?

Contact us at

School of Business
403.284.8485
business.advising@sait.ca

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