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Overview
Launch your career in the exciting field of marketing. You will discover the areas where business and creativity collide as you develop fundamental skills in promotion, communications, strategic marketing and more.
Marketing professionals engage in all aspects of researching, developing and coordinating a company's marketing efforts. Our convenient part-time and online marketing courses will give you the skills to apply savvy marketing techniques, teach you how to draw in new customers and drive brand loyalty.
Our comprehensive marketing courses combine traditional learning with practical hands-on experience. You will come away with sound skills in business communications, sales training, marketing strategy and more. You have up to five years to complete this program.
Courses are available through part-time studies (evenings, weekends and online). This is a bring your own device program with a standard hardware and software requirement. See the specific requirements on our computers and laptops page.
You have up to five years to complete all eight certificate courses. You must meet the graduation requirements as they exist at the time you register for your first course (see AC.3.1.1 Grading and Progression).
All certificate courses can ladder into the Business Administration diploma, available through full-time or part-time studies. You must meet the admission requirements for the diploma. You have a maximum of seven years to complete all 20 diploma courses, including time spent on the certificate of achievement.
Career opportunities
Students who complete this program can pursue job opportunities as a(n):
- marketing assistant
- merchandising associate
- advertising assistant
- sales representative
Tuition and fees*
The following costs are based on a single 3.0 credit course. Additional fees may be added depending on the delivery of a course and the number of courses taken at a time.
| Credit | Course cost |
|---|---|
| 3.0 | $490.20 |
*Tuition, fees, books and supply costs are subject to change.
This program is eligible for Canada-Alberta Job Grant funding.
Books and supplies are approximately $1,000 - $1,500.
Find out about tuition and financial aid
Requirements
There are no admission requirements for this program.
To begin this program you'll need to get a SAIT ID number, declare your program and register for courses.
How to get started
1. Get your SAIT ID
New to SAIT?
You need a SAIT ID number to declare a program or register
Not sure if you already have a SAIT ID?
If you’ve ever applied to SAIT or taken a summer camp, culinary class or Continuing Education course you may already have a SAIT ID.
Please note, you cannot create multiple SAIT IDs and it will delay your registration if multiple IDs are created for the same person. We can help you recover your SAIT ID number so you can proceed with your registration.
Contact the Office of the Registrar
2. Declare your program
There are no entrance requirements for this program.
Once you have a SAIT ID number, declare the certificate of achievement program that you are working towards.
This program is under review and will no longer accept declarations after Winter 2021. Declaring your program now ensures you are informed of these changes and provided bridging information.
Fill out and submit the program declaration form to the Office of the Registrar.
3. Register for courses
To register for a course, select a course from the evening-weekend or online schedules, provided on the courses tab.
Then follow these steps:
- Log into mySAIT.ca
- Select myStudent > Search and Register for Classes > Register for Courses
- Select a term and then enter the five-digit course reference number or “CRN” of your chosen class into the keyword search
You may see additional CRNs open for registration on mySAIT.ca. Those CRNs are reserved for specific programs and cohorts of students. You will receive a registration error if you attempt to register for a course with a CRN that is not listed in the provided attachments.
Forgot your password? Call our helpdesk at 403.210.4357.
Course selection
Four core courses and four electives are required to complete the program. Review our courses in the chart below:
| COURSE CODE | COURSE NAME | OFFERED |
|---|---|---|
| Required Courses: | ||
| BMAT-230 | Business Mathematics | Classroom or Online |
| COMN-220 | Communication and Presentation Skills | Classroom or Online |
| MKTG-260 | Marketing Essentials | Classroom or Online |
| MKTG-275 | Marketing You | Classroom or Online |
| Elective Courses: Choose 4 | ||
| BCMP-225 | Business Productivity Tools and Technology | Classroom or Online |
| MKTG-306 | Brand Management | Classroom or Online |
| MKTG-322 | Marketing Research | Classroom or Online |
| MKTG-336 | Marketing Action | Classroom or Online |
| MKTG-340 | Consumer Behaviour | Classroom |
| MKTG-366 | Business Development | Classroom or Online |
| MKTG-380 | Strategic Marketing | Classroom or Online |
| MNGT-200 | Introduction to Business | Classroom or Online |