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Marketing

New Program!

Open for Fall 2021

Open for Winter 2022

Length: 1 Year Credential: Certificate Delivery: Part Time Classroom

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Overview

Discover how business and creativity collide as you develop fundamental skills in communications, marketing, business development, project management and more. Blending theory with real-world scenarios and projects, led by industry-experienced instructors, you’ll learn to apply savvy marketing strategies and tactics to entice new customers and drive brand loyalty. You’ll also learn about the complete customer journey and how it’s supported across traditional and digital marketing tools and technology.

You will finish the program with a capstone course that enables you to apply your abilities in a work-integrated learning project, further developing critical thinking, communication, collaboration and organizational capabilities. When you graduate, you will be ready to enter the field as a marketing or communications assistant, marketing coordinator, social media specialist, or event coordinator. You’ll have up to five years to complete this certificate.

When you complete this program, you have the opportunity to ladder into higher credentials at SAIT. Up to 24 credits from this certificate can be applied to our Business Administration diploma or Bachelor of Business Administration programs (varies by major). Both programs have additional admission requirements and your timeline to complete a diploma or degree begins when you start the first certificate course.

Is this the right program for me?

To achieve success in this program, students should:

  • be proactive, independent, and resourceful
  • have strong written and oral communication skills
  • be prepared to work in teams
  • be proficient in the use of a Windows-based computer and Microsoft Office software
  • spend 9-12 hours per week on each course, including in-class hours
  • actively participate in all classes and activities
  • become familiar with and adhere to SAIT’s academic policies.
  • be ready for a challenge and committed to keeping yourself on schedule

Also, students who are engaged and take advantage of SAIT services and resources usually experience more success in SAIT’s programs.

Credentials

After successfully completing this program, graduates will receive a SAIT Marketing certificate.

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Career opportunities

Graduates can pursue job opportunities as a(n):

  • marketing assistant
  • proposal coordinator
  • digital marketing assistant
  • web marketing manager
  • sales coordinator

Related careers include:

  • product specialist
  • administrative assistant

Tuition and fees per year*

Year 1: $6,584

Year 1 (International): $19,146

*Tuition, fees, books and supply costs are subject to change

Full costs

Tuition and financial aid

Requirements

You will be offered admission to this program through direct entry if you meet the admission requirements and space is available. 

Admission requirements

When can you apply?

  • Applications are accepted until the program start date.
  • Applications for winter 2022 open March 31, 2021.
Term Program start
Fall 2021 Sept. 7, 2021 
Winter 2022 Jan. 10, 2022

How to apply

In good company — SAIT ranked one of the best business schools in the world

SAIT’s School of Business is one of three Canadian schools to make the top 100 of CEOWORLD Magazine’s Best Business Schools in the World for 2021.

Admission requirements

Admission and selection

  • Fall 2021 start: applications are accepted until the program start date but are subject to change.
  • Winter 2022 start: applications open March 31, 2021, until the program start date but are subject to change.

Admission requirements

All applicants to SAIT must demonstrate English language proficiency prior to admission, including students educated in Canada. There are no additional entrance requirements for this program.

Direct entry: four-step process

Step 1: Read the program information to see the qualities needed for student success.

Step 2: Ensure that you meet all of the admission requirements listed above.

Step 3: Apply to Marketing and submit your transcripts and/or anticipated final grades.

  • Admission will be extended on a first-qualified, first-offered basis until the program is full.

Step 4: Find out how to monitor your application status after you apply.

Communication during selection

Email is the primary source of communication during the selection process. Ensure your personal email account is managed appropriately to receive our emails, files and communications. 

Courses

Program outline

Required Courses

It is recommended that you complete the courses in the order that they are listed below.

Course code Course name Credit
MNGT-200 Introduction to Business 3.0
MKTG-260 Marketing Essentials 3.0
COMM-220 Communication and Presentation Skills 3.0
MKTG-265 Digital Marketing Foundations  3.0
MKTG-306 Brand Management 3.0
MNGT-321 Project Management 3.0
MKTG-366 Business Development and Customer Relationship Management 3.0
MKTG-375 Integrated Marketing Communications 3.0
MNGT-257 Business Certificate Capstone 3.0

Elective Courses

Choose 1 of the following 4 courses

Course code Course name Credit
BCMP-225 Business Productivity Tools and Technology 3.0
DATA-410 Business Context for Data Analysis 3.0
MKTG-261 Advertising 3.0
MKTG-336 Marketing Action 3.0

Progression

Students must attain a PGPA and/or a CGPA of 2.0 or better in each semester to progress through the program. To qualify for graduation, students must pass all courses and attain a CGPA of 2.0 or better.

Transfer options

The opportunity to advance your education through transfer to, within or from SAIT is available. Visit transfer options to learn more.

Costs

2021/22 Domestic Tuition and Fees*

Year Tuition fees SAIT fees Saitsa fees Health & Dental Plan 2021/22 total
1 $5,251 $793.20 $288.77 $252 $6,584

2021/22 International Tuition and Fees*

Year Tuition fees SAIT fees Saitsa fees Health & Dental Plan 2021/22 total
1 $17,721 $793.20 $288.77 $344 $19,146

*Fees and tuition are based on a two-semester full course load structure. There may be additional fees for practicums and terms held outside this time frame. 

SAIT Fees

Campus athletic and recreation Fee: $183.20
Universal transit pass (UPass): $310 - Check eligibility here.
Student support fee: $150
Student technology fee: $150

Health and Dental Fees

Domestic Students 

  • Health Plan: $122
  • Dental Plan: $130
  • For students with existing health and/or dental plans, please refer to the Saitsa website for information on opting out.

International Students 

  • Health and Dental Plan: $344
  • For more information on Health and Dental Benefits for International students please contact the International Centre.

Books and supplies*

  • Books and supplies are approximately $1,000 - $1,500 per full-time year.
  • For an estimate of the costs associated with purchasing a device that meets the standard hardware and software requirements, see our computers and laptops page.
  • Find out about tuition and financial aid.

* Tuition, fees, books and supply costs are subject to change.

Next steps for incoming students

Have you been accepted to this program? Here's what you'll need for your first day of classes.

Important dates and deadlines

Find important dates applicable to all students, including your transcript and tuition payment deadlines on our Important Dates page.

Important Dates

Orientation

To find the time and platform, visit our orientation page.

Computers and laptops

This is a bring your own device program with a standard hardware and software requirement. See the specific requirements on our computers and laptops page

Preparation courses

To support your success, SAIT offers some short courses before classes start, including PREP 100: The SAIT Experience and ETHI 110: SAIT Ethical Practices. 

Required textbooks

The booklist will be available about two weeks before classes start.

Can’t find your program or course? The bookstore didn't receive a textbook list. Contact your program directly to determine if they’re still refining course details or if you're in luck, no textbook purchase required this term.

Contact 

For any questions, or to set up a virtual advising appointment, please contact our School of Business Advising Centre

Phone: 403.284.8485
Email: business.advising@sait.ca

Academic chair

Grace McKenna, Academic Chair
Email: grace.mckenna@sait.ca

Have questions about this program?

Contact us at

School of Business
403.284.8485
business.advising@sait.ca

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