Digital Media Production

This hands-on studio course invites students into the collaborative world of audio and visual production, where their stories take shape through technology. Students will capture compelling visuals, design clean and dynamic soundscapes, and experience the full production process from concept to final cut. Along the way, they will learn how to shape mood, build atmosphere, and enhance narrative through sight and sound. Emphasis is placed on creative problem-solving, experimentation, and developing workflows that mirror industry practice. By the end of the course, students will have gained the skills and confidence to transform their own ideas into polished, screen-ready content.

Success in digital media depends not only on creative talent but also on the ability to collaborate, adapt, and grow through challenge. This course helps students build the personal and professional skills that drive success in high-performance creative environments. Through reflection, teamwork, and real-world scenarios, students will practice effective communication, constructive critique, and problem-solving under pressure. Emphasis is placed on work ethic, adaptability, being coachable, and openness to feedback, preparing students to contribute with confidence and seize opportunities across cinematic, live, and digital media production.

Students learn the fundamentals of image formation and exposure, safe operation of film and video cameras and lenses, and the setup of location lighting and sound. The course introduces electrical safety for lighting equipment, including power distribution, load planning, and safe rigging practices. In studio sessions and on location, learners plan, shoot, and record short narrative pieces that integrate camera control, lighting design, microphone selection, and clean audio capture. Teams practice visual and sonic storytelling from pre-production through delivery, reflect on results, and refine techniques. By the end of the course, each team delivers portfolio ready short projects that demonstrate technical competence and creative intent.

Students learn the creative and technical foundations of picture and sound editing. They build fluency with non linear editing concepts, core terminology, and media management workflows, then practice timeline assembly, trimming strategies, continuity, and pacing. Learners apply basic image adjustments, titling, and compositing to support story, and explore the audio signal chain including level, equalization, dynamics, and sync. Through guided labs they integrate dialogue, music, and effects, manage formats and codecs, and export deliverables to specification. By the end, students cut a short piece that demonstrates coherent narrative, clean sync, balanced mix, captions as appropriate, and well organized project files.

Step into the director’s chair and discover the power of performance. This dynamic, hands-on course introduces you to the essential skills of directing and performance, with a creative focus on spoken word, storytelling, pitching, and presentation. Whether you’re guiding on-camera talent or collaborating behind the scenes, you’ll build confidence in how to communicate ideas clearly, authentically, and persuasively. Through interactive workshops and team-based projects, you’ll explore how performance can drive compelling narratives and bring ideas to life. You’ll also get a practical introduction to coverage techniques and the visual language of directing, perfect for anyone curious about how stories move from concept to screen. Whether you dream of directing, performing, or producing, this course is your first step into the world of media and storytelling.

Building on foundational skills, this intermediate course deepens students’ understanding of directing and performance within collaborative media environments. Emphasis is placed on expanding visual storytelling, working with actors and crew, and navigating more complex production scenarios. Students will explore casting, script analysis, and set management while refining their ability to shape tone, pacing, and performance through visual language and direction. With a continued focus on clarity, adaptability, and communication, this course prepares students to take greater creative and leadership ownership in both scripted and unscripted production contexts.

Designed for emerging digital media professionals, this course introduces the essential business skills needed to build a sustainable creative career. With a focus on entrepreneurial practices, students will learn how to navigate the business side of production, from invoicing, timesheets, and taxes to budgeting for both personal and project needs. The course also explores key elements of marketing strategy, client relations, and pitch development, empowering students to present their work confidently and manage creative projects with professionalism and clarity.

This intermediate course builds on students’ writing foundations and challenges them to refine their craft by exploring the interplay between storytelling and strategy. Through a range of creative and commercial writing exercises, students will practice shaping narratives that resonate with diverse audiences, whether the aim is to inspire, inform, or persuade. The course emphasizes adapting tone, purpose, and style across digital platforms, encouraging students to experiment with both authentic storytelling (“writing to tell”) and persuasive messaging (“writing to sell”). By the end of the course, students will be equipped to create content that carries both emotional impact and strategic intent, preparing them to write with confidence and versatility in the digital space.

Pre-requisites:

• WRIT 230

Marketing Essentials is an introductory course offering you a solid foundation in marketing principles. Working individually and in teams, you will research and discover how marketing decisions are made and identify the components of sustainable marketing programs. Your research, content application and teamwork skills will be developed and reinforced as you progress through the course.

Equivalents:

• MKTG 1060

Learn to write clear, purposeful content for digital media. This introductory course builds practical skill in structure, storytelling, and concise style across scripts, social posts, web features, and promotional copy. Students adapt tone and voice to fit specific audiences and platforms, plan narrative arcs that hold attention, and craft openings, transitions, and calls to action that earn results. Through short writing sprints and iterative feedback, learners refine ideas, strengthen edits, and align content with project goals and brand standards. By the end, each student assembles a small portfolio that may include a scene script, a social series, a web feature, and a promo one sheet ready for critique.