Launch your career in the exciting field of marketing. You will discover the areas where business and creativity collide as you develop fundamental skills in promotion, communications, strategic marketing and more. Courses are available through part-time studies (evenings, weekends and online), and are transferable to the Business Administration (Marketing) diploma. You have up to five years to complete this program.
Marketing professionals engage in all aspects of researching, developing and coordinating a company's marketing efforts. Our convenient part-time and online marketing courses will give you the skills to apply savvy marketing techniques, teach you how to draw in new customers and drive brand loyalty.
Our comprehensive marketing courses combine traditional learning with practical hands-on experience. You will come away with sound skills in business communications, sales training, marketing strategy and more. You have up to five years to complete this program.
This program is available through Continuing Education (evenings and weekends), as well as through Distance Education (online).
New for part-time students: You are strongly encouraged to bring a laptop to all evening and weekend on-campus classes. This will enable you to better apply your learning and practice your skills through classroom activities and examples, and make effective use of time allocated to working on group or individual assessments. Visit the Bring Your Own Device (BYOD) page for standard laptop requirements, and contact email@example.com if you have any questions.
Careers: Marketing Assistant | Merchandising Associate | Advertising Assistant | Sales Representative
Note: This program is eligible for the Canada-Alberta Job Grant.
Laddering and Transferability
You can transfer coursework to the full-time or part-time Business Administration diploma (Marketing major). You have up to seven years to complete all 20 diploma courses (including the certificate-level).
Admission and Completion
There are no entrance requirements for this program. Be sure you have your SAIT student ID ready; you can begin registering for courses anytime by visiting our website, SAIT. ca. Need help getting your SAIT student ID number? Call Office of the Registrar at 1. 877. 284. 7248.
You have up to five years to complete all certificate courses; you must meet the graduation requirements as they exist at the time you register for your first course (see AC.3.1.1 Grading and Progression).
Four core courses and four electives are required to complete the program. Review our courses in the chart below:
|COURSE CODE||COURSE NAME||OFFERED|
|BMAT-230||Business Mathematics||Classroom or Online|
|COMN-220||Communication and Presentation Skills||Classroom or Online|
|MKTG-260||Marketing Essentials||Classroom or Online|
|MKTG-275||Marketing You||Classroom or Online|
|Elective Courses: Choose 4|
|BCMP-225||Business Productivity Tools and Technology||Classroom or Online|
|MKTG-306||Brand Management||Classroom or Online|
|MKTG-322||Marketing Research||Classroom or Online|
|MKTG-336||Marketing Action||Classroom or Online|
|MKTG-366||Business Development||Classroom or Online|
|MKTG-380||Strategic Marketing||Classroom or Online|
|MNGT-200||Introduction to Business||Classroom or Online|
School of Business