Business Administration Automotive Management

This course provides an introduction to financial accounting from the perspective of the user who makes decisions based on financial information. The course includes an introduction to the accounting framework, generally accepted accounting principles and financial statements. Accounting concepts such as accounting for cash, accounts receivable, assets, liabilities, sales and inventories, are covered in the context of how they are applied to decision making. Decision analysis regarding corporate ownership and application of financial ratios will also be studied.

Equivalents:

• ACCT 1010

This is an introductory course in business finance with an emphasis on improving financial performance from a management perspective. You will study the various elements that impact financial planning, risk management and management decision making. From a variety of business function perspectives, financial elements including capital financing, debt vs equity, working capital and leasing will be studied. An overall analysis of financial statements, corporate structure, and capital budgeting are also included.

Pre-requisites:

• ACCT 215 or ACCT 210 or ACCT 330
• BMAT 230 or BMAT 205

Equivalents:

• BFIN 2301

Business Law outlines the Canadian legal system in the context of a business environment and empowers students to apply the law and make informed decisions concerning their legal affairs. Emphasis is placed on the construction of the judicial system, the resolution of disputes, tort law, contract law, business structures, and employment law. These legal principles are applied to personal and business scenarios. Upon completion, students will have an understanding of when to seek legal advice.

Equivalents:

• BLAW 2030

Business Mathematics introduces you to mathematical techniques used to solve finance problems involving simple and compound interest, debt repayment, valuation of investments, simple and general annuities, amortization of debts, sinking funds and bond valuations.

Equivalents:

• BMAT 1040
• BMAT 205

This practical course on computer functionality and commonly used industry software covers current productivity software to develop industry-specific solutions in the areas of communication and organization, documentation, data management, analysis, and visualization. In addition, file management techniques and best practices; security considerations such as identifying threats, safeguarding data and intellectual property; and digital citizenship and etiquette are also included.

Equivalents:

• BCMP 225

Professional Communication and Presentation Skills will introduce learners to the professional writing, collaboration and presentation skills needed to be successful in their chosen field. Learners will gain an understanding of the strategies and competencies required for effective communication with an emphasis on developing the interpersonal skills needed to perform as part of a high-functioning team. Coursework will require learners to work in individual and collaborative settings.

Equivalents:

• COMM 265

In this introductory course in Microeconomics, you will learn about economic principles involved in analyzing problems in the business and consumer sectors of the Canadian economy. Some of the topics covered are: economic scarcity, demand, supply, elasticity, and perfect and imperfect competition.

Equivalents:

• ECON 1010

Macroeconomics introduces you to the operation of the Canadian economy. You will apply economic principles to analyze a national economy. Topics include measuring and analyzing demand and supply, economic performance, and unemployment and inflation; As well, government fiscal, trade, and monetary policies are explored.

Equivalents:

• ECON 1110

This course provides a comprehensive view of the Fixed Operations Department of a typical automotive dealership. It explores the best practices for optimizing the return on investment in the dealership and how the after-sales business contributes to overall dealership profitability. Particular emphasis will be placed on the impact of customer satisfaction, loyalty and repurchase intentions.

This course introduces the functions of the business office and examines in detail all key aspects of automotive leasing, finance and insurance. It includes the features of each type of contract and their legal and ethical considerations. The impact of credit and leasing versus buying decisions are also key components of this course.

Human Resource (HR) Management includes the foundational knowledge and skills required by HR Professionals and business managers. This course includes an overview of the field of human resource management, along with human resource planning, employee compensation and benefits, recruitment, selection and training of employees, performance management, government regulation and health and safety in the workplace.

Equivalents:

• HRMT 2320

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This course is an introduction to the automotive industry as a whole. The history, present and future business of the industry will be explored, including trends, innovations and issues in the Canadian Automotive Industry.

This course introduces the participant to the vast opportunities and the significance of the automotive aftermarket industry in Canada. Furthermore, this course examines the history, channels of distribution and product supply chain. As well it explores career opportunities and trends in this segment of the automotive industry.

Marketing Essentials is an introductory course offering you a solid foundation in marketing principles. Working individually and in teams, you will research and discover how marketing decisions are made and identify the components of sustainable marketing programs. Your research, content application and teamwork skills will be developed and reinforced as you progress through the course.

Equivalents:

• MKTG 1060

Building and Managing Brands explores the intangibles, such as corporate culture, as well as the tangibles, such as product differentiation, which help attain and maintain brand equity in the market. Rapidly emerging business trends, such as corporate social responsibility, are also featured, which help shed light on what companies are doing to separate their brand from competitors. Students will produce a brand book and plan to manage a brand.

Pre-requisites:

• MKTG 260

Equivalents:

• MKTG 2306

Marketing Action will take the concepts learned in Marketing Essentials and build on them so students will have application experience in creating a new product. The key areas of focus will be on value proposition and business models. Marketing Action will ground their marketing knowledge so they will create sustainable decisions. This is an immersive class where students are required to continue their team projects outside the classroom and present their findings to their instructor and industry professionals.

Pre-requisites:

• MKTG 260

Equivalents:

• MKTG 2336

Integrated Marketing Communications (IMC) represents the “Promotions” P of the marketing mix. An IMC Proposal includes campaign messages and their translation into each of the elements of the marketing communications mix along with a proposed budget and evaluations for success. In our fast paced marketplace, messages need to be on target and on brand. Integration in business is imperative. Working in teams, each student will experience the planning process for IMC. This course offers the students case analysis, creative development structure, and facilitated problem solving, to develop a unified IMC proposal.

Pre-requisites:

• MKTG 260

Equivalents:

• MKTG 2375

This introductory course provides an overview of human behaviour in organizations at the individual, group, and organizational level and the effect of each on organizational effectiveness. Topics include: individual differences, motivation, communication, teams, power and politics, conflict and negotiation, leadership, organizational culture, and change management.

Equivalents:

• MNGT 2250

The student work practicum provides an opportunity to prepare for and gain industry experience. Topics covered include effective communication, professionalism, SMART goals and time management. The workplace portion of the course will provide real-world experience in the automotive industry as well as networking opportunities for future employment.

In the capstone course, learners are given the opportunity to apply the knowledge and skills acquired throughout the program in a real-world environment. Following an analysis of existing processes at an automotive company, learners will present findings and recommendations to peers, faculty and industry executives.

A Dealer Management System (DMS) is an integral part of managing the Parts and Service Department of a retail automotive dealership. An in-depth look at these departments’ processes and how they apply to the individual departments will occur. An understanding of the software applications and how they inter-relate with the daily operations of the departments to achieve profitability are explored.

Automotive Business and Sales Management provides an overview of the variable sales departments, also known as the new and used vehicle sales department. The operational goals of each of these departments are reviewed as well as the people, processes and products. Daily tasks that promote a profitable sales department and the impact of customer service are also discussed.

Quantitative Methods will build analysis skills through the study of basic concepts in statistics, including: sampling; measurement of central tendency and variability; probability and probability distributions; random variables; estimation; hypothesis testing; small sample theory; and regression analysis.

Equivalents:

• STAT 2040