Bruce Leslie is the Executive Director, Western Canada for the Conference Board of Canada, leading business development and brand expansion of the Conference Board in Canada's most dynamic and growing business region. Bruce has been in the media and communications sectors across Canada for more than 25 years, starting as a broadcast journalist at CBC to senior corporate positions at Canwest Global Communications, the Winnipeg Free Press and most recently as Publisher & Editor of a daily business journal for the Star Media Group. Throughout his career he has provided leadership, strategic counsel and execution within complex organizations, providing business development, marketing, communications, government and investor relations leadership; as well as innovative and effective public and community relations, advancement and philanthropy.
Between 1998 and 2009, Bruce was senior communications and public relations executive with Canwest Global Communications Corp., at one time Canada's largest media company. At Canwest, Bruce oversaw communications and public relations strategy, brand development, and investor relation activities for the Company and its subsidiaries in seven countries around the world. At Canwest, Bruce led the company's considerable public relations, philanthropic and community relations portfolio and was the administrator for the Canwest Global Foundation. Across the Company, the public and community relations activities totaled approximately $80 million in cash and in-kind contributions made by Canwest and its subsidiaries around the world. Bruce was also responsible for the development and execution of the Canspell National Spelling Bee which engaged more than 300,000 students across Canada compete each year in the program that attracted large national corporate sponsors.
Bruce also has several years' experience in both the agency world, and in the oil and gas sector working with industry leaders such as GPC Communications, Enbridge and TransCanada as well as Vice President, Marketing at the Winnipeg Free Press, where in a short period he won three Newspapers in Canada, National Newspaper Awards for innovation in digital products, brand development and overall marketing.
Bruce also recognizes the importance of giving back to the community and is serving or has served on a number of national, regional and local boards of not-for-profit and community organizations, notably in the performing arts and cultural sectors, including The Royal Manitoba Theatre Centre and the National Screen Institute.