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Home About SAIT News & Events A fresh brand for the same great SAIT

A fresh brand for the same great SAIT

SAIT's new brand is a reflection of who we have been, who we are and who we want to become.

In the last year — with input from more than 4,000 stakeholders — we have worked to redefine our brand identity, and it's finally time to show it off.

SAIT's President and CEO Dr. David Ross is ready to make the big reveal:

As time goes by

The last time SAIT had a significant brand revitalization, it was 1998. That was the year Calgary's General Hospital came down with a bang, The Gap's TV ads brought back khakis and swing, and Apple switched from a rainbow logo to a more subdued monochrome version.

Until our brand is revealed on Tuesday, April 5, here's a snapshot of what SAIT and the community was doing the year we traded in our 1970 logo for the one that served us until almost two decades later:

A snapshot of what SAIT and the community was doing the year we traded in our 1970 logo for the one that served us until almost two decades later.

Our new brand identity will be officially revealed on April 5. Watch for it here.


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