Canadian AntiSpam Legislation and SAIT
What is Canadian Anti-Spam Legislation?
One of the purposes of the Canadian Anti-Spam Legislation (CASL) is to control unwanted commercial electronic messages (CEMs). CASL is one of the world's most stringent anti-spam laws. Find out more.
To whom does CASL apply?
The legislation applies to most organizations and businesses in Canada, including SAIT.
When did the legislation take effect?
CASL came into force on July 1, 2014. A three-year grace period has been granted to allow all organizations time to secure express consent or renew implied consent from contacts that were active prior to July 1, 2014. The legislation also allows communication to contacts for two years after the last date of implied consent.
What is SAIT doing to address CASL?
SAIT is taking the legislation very seriously. A SAIT committee has been established to support Institutional compliance with CASL.
What is a Commercial Electronic Message (CEM)?
Canada's new anti-spam legislation (CASL) defines a Commercial Electronic Message (CEM) as any message you send to an electronic account with the intent of encouraging participation in a commercial activity. Examples of an electronic account are email, text message, instant message and messages using social media websites.
SAIT has carefully considered this definition of Commercial Electronic Messages (CEMs) and determined that electronic messages related to our core activities do not meet the definition of promoting a commercial product or service. As a public educational institution primarily funded by the government, SAIT provides a public service and is not a commercial entity.
SAIT does conduct some commercial activity and, therefore, communication about these activities will comply with CASL:
- Merchandise and retail sales
- Advertising opportunities
- Fitness memberships
- Conference Services and event rentals
- Alumni affinity programs and benefits
As a registered non-profit organization, SAIT conducts fundraising campaigns and appeals, often by email. Fundraising solicitations are exempt from this legislation.
How do I ensure SAIT does not send me unwanted electronic messages?
SAIT's relationship with you may be two-fold — ongoing carrying out of SAIT core business (education) or may be commercial in nature (selling merchandise, room rentals, etc.). You may opt out of any messages from SAIT by using a link provided in the electronic message, but you will only be asked to give consent on those messages considered to be commercial in nature.
Students may not opt out of messages they receive from SAIT, as it is important the institute be able to communicate directly with students to convey important information in a timely way.