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Life at SAIT

Dr. Radder joined the School of Business in January 2024, where she teaches Marketing Essentials. She is passionate about mentoring and facilitating students in diverse settings. Dr. Radder’s teaching philosophy is to foster enjoyable, stimulating, and challenging learning while respecting students' diverse learning styles and competencies. She emphasizes real-world applications, using case studies, simulations, and fieldwork to engage students, fostering a participatory and supportive classroom environment. Her advice to students: "Seize the opportunities that come your way, create them if needed, and be the best you can be." In her free time, Dr. Radder enjoys gardening, travel, and spending time in nature. 

Education

Dr. Radder holds a Doctor of Commerce degree in business management from the University of Port Elizabeth, South Africa. She also earned a master’s of commerce (Cum Laude) from the same university and a bachelor's in commerce (Honours) from Stellenbosch University. Her expertise lies in strategic marketing, consumer behavior, and research methodology. 

Professional accomplishments

Dr. Radder has extensive international experience in higher education, having taught and conducted research at Nelson Mandela University and Port Elizabeth Technikon in South Africa. She has guided students from undergraduate to PhD levels and contributed to course development. As a Visiting Professor since 2007 at Baden-Württemberg Cooperative State University Mosbach, Germany, she has delivered intensive courses in marketing and intercultural management. 

Research interests

Dr. Radder's research interests include Marketing, Retail, Consumer Behavior, Customer Experience, Hospitality, and Adventure Tourism. Her publications reflect a commitment to impactful research, with award-winning studies on marine tourism and customer experience frameworks. Her research is recognized with awards like the National Research Foundation Researcher Ratings, the Port Elizabeth Technikon Researcher of the Year Award, and international conference accolades. She has published extensively, with over 49 refereed articles and 50 conference papers. 

Publications since 2013 include

  • Jonas, A.G., Radder, L. & van Eyk, M., 2020. The influence of cognitive dimensions on memorable experiences within a marine tourism context. South African Journal of Economic and Management Sciences, Vol. 23, No. 1, 1-14.  https:// doi.org/10.4102/sajems (ARJ). 
  • Jonas, A.G., Radder, L. & van Eyk, M., 2019. Profile characteristics of marine tourists.  African Journal of Hospitality, Tourism and Leisure, Vol. 8, No. 4.  http//: www.ajhtl.com (ARJ). 
  • Radder, L. van Eyk, M. & Koekemoer, E. 2019. The off-line retail experience:  A suggested integrated framework.  Retail and Marketing Review. Vol. 5, No. 2, 29-38.  (ARJ). 
  • Radder, L. Van Eyk, M. & Laubscher, R. 2019.  Drivers of customer satisfaction in a business-to-business market:  An example from the South African stainless-steel industry.  Southern African Business Review (SABR). Vol. 23. Online. 29 pages. (ARJ). 
  • Amoah, F., Radder, L. & Van Eyk, M.  2018.  Profile variables as a basis for segmenting markets: A guesthouse perspective.  Journal of Economics and Behavioral Studies.  Vol. 10, No. 3, 60-73. (ARJ) 
  • Amoah, F., Radder, L. & Van Eyk, M.  2018. A comparison of rural and urban tourism experiences:  A South African example. Journal of Economics and Behavioral Studies.  Vol. 10, No. 2, 239-249. (ARJ). 
  • Amoah, F., Radder, L. & Van Eyk, M.  2017.  Experience composite worth: A combination of experience quality and experience value.  Southern African Business Review. Vol. 21, 292-310. (ARJ). 
  • Amoah, F., Radder, L. & Van Eyk, M.  2016. Perceived experience value, satisfaction and behavioural intentions: A guesthouse experience. African Journal of Economic and Management Studies. Vol. 7, No. 3, 419-433. http://dx.doi.org/10.1108/AJEMS-10-2015-0121 (ARJ) 
  • Radder, L., Han, X. & Theron, E. 2016.  Value perceptions of Private Game Reserve visitors and managers:  An exploratory study.  African Journal of Economic and Management Studies. Vol. 7, No. 1, 1-16. (ARJ).  This article received the Emerald Publishing Awards for Excellence. Literati.   Highly Commended Award. 2017.   
  • Halforty, G.A. & Radder, L. 2015.  Constraints to participation in organised sport: Case of senior undergraduate students at a new generation university.  South African Journal for Research in Sport, Physical Education and Recreation, Vol. 37, No. 3, 97-111. (ARJ) 
  • Vallabh, D., Radder, L. & Venter, D., 2015, Factors preceding CRM readiness in small- and medium-sized tourism enterprise. Acta Commercii. Vol. 15, No. 1, Art. #263, 9 pages. http://dx.doi. org/10.4102/ac.v15i1.263 (ARJ) 
  • Radder, L., van Eyk, M. & Swiegelaar, C.  2015.  Levels of customer loyalty and perceptions of loyalty programmes:  A South African example.  Retail and Marketing Review.  Vol. 11, No. 2, 92- 105.  (ARJ) 
  • Radder, L. & Han, X.  2015.  An examination of the museum experience based on Pine and Gilmore’s experience economy realms.  The Journal of Applied Business Research.  Vol. 31, No. 2, 455-470. (ARJ).   http://www.cluteinstitute.com/ojs/index.php/JABR/issue/view/954 (ARJ0 

Older publications of note: 

  • Radder, L. & Bech-Larsen, T.  Hunters’ motivations and values: A South African perspective.  Human Dimensions of Wildlife.  Vol. 13, No. 4, 252–262.  
  • Radder, L.  Motives of international trophy hunters.  Annals of Tourism Research. Vol. 32, No. 4, 1141 – 1144. (ARJ). http://www.sciencedirect.com/science/article/pii/S0160738305000745 
  • Radder, L. & Le Roux, R.  Factors affecting food choice in relation to venison:  A South African experience.  Meat Science.   Vol. 71, No. 3, 583-589.   

Conferences since 2013 include: 

  • Jonas, A.G., Radder, L. & van Eyk, M. 2021.  Memorable experiences in a marine tourism context:  The role played by affective dimensions.  18th Kuala Lumpur International Communication, Education, Language, and Social Sciences Conference (Klicels). Online, 18 December. (Won a Best Paper Award). 
  • Jonas, A.G., Radder, L. & van Eyk, M. 2019.  Are marine tourists all the same?  A profile comparison for shark-divers, whale-watchers and visitors to marine protected areas.  Global Business and Technology Association (GBATA2019). Paris, France, 9-13 July. 
  • Van Eyk, M., Radder, L. & Baldie, C. 2018. Factors that contribute to memorable tourism experiences in a wildlife context. International Conference on Business, Information, Tourism, and Economics (BITE2018), Bangkok, Thailand, 8-10 August. 
  • Radder, L., van Eyk, M. & Koekemoer, E. 2018. Building blocks of a memorable retail customer experience. International Conference on Business, Information, Tourism, and Economics (BITE2018), Bangkok, Thailand, 8-10 August. (Won a Distinguished Paper Award). 
  • Amoah, F., Radder, L. & van Eyk, M. 2018. Categorising the customer experience dimensions based on the “Three-Factor Theory of Satisfaction”. 20th Annual Conference of the Global Business and Technology Association (GBATA), Bangkok, Thailand, 3-7 July. 
  • Jonas, A.G., Radder, L. & van Eyk, M. 2018.  Participants in selected marine tourism activities: A demographic profile comparison.   The 2018 Annual Conference of the Emerging Markets Conference, Johannesburg, South Africa, 6-7 April.   
  • Amoah, F., Radder, L., & van Eyk, M.  2017.  An investigation into the effect of demographic variables on the customer experience. 29th Annual Conference of the Southern African Institute for Management Scientists (SAIMS) Conference.   Bloemfontein, South Africa, 10-12 September. 
  • Jonas, A.G., Radder, L. & van Eyk, M.  2017. Factors which influence the provision of memorable marine tourism experiences. Annual South African Business Research Conference, Cape Town, South Africa, 4-5 May.  
  • Amoah, F., Radder, L. & van Eyk, M.  2016.  Experience quality, satisfaction and behavioural intentions associated with guesthouses in Ghana. International Journal of Arts and Sciences Conference, Munich, Germany, 21-24 June.  
  • Halforty, G. & Radder, L. 2016.  Constraints to participation in sport in developing countries: A comparison.  NASSM (North American Society for Sport Management) 2016 Conference, Orlando, Florida, May 31-June 4.  
  • Van Eyk, M., Radder, L. & Baldie, C.  2015.   Memorable tourism experiences in Frontier National Parks. 27th Annual Conference of the Southern African Institute for Management Scientists (SAIMS) Cape Town, South Africa, 31 August - 1 September. 
  • Radder, L. & Shrosbree, T.  2014.  Demographic and behavioural characteristics of the modern tourist.  International Journal of Arts and Sciences Conference, Freiburg, Germany, 2-5 December. 
  • Van Eyk, M. & Radder, L. & Swiegelaar, C. 2014.  Determinants of store loyalty in a retail environment. International Journal of Arts and Sciences Conference, Freiburg, Germany, 2-5 December. 
  • Halforty, G. & Radder, L.  2014.  Nelson Mandela Metropolitan University students’ participation in organised sport.  Student Research Conference, Port Elizabeth, South Africa, 26 September. 
  • Vallabh, D. & Radder, L.  2014.  Development of customer relationship management in small and medium tourism enterprises:  A literature review.  11th International Conference on Service Systems and Service Management, ICSSM 2014, 25-27 June, Beijing, China.  ISBN:  978-1-4799-3133-0. 
  • Radder, L. & Jonas, A.  2013.  The influence of person-related variables on consumers’ purchase of environmentally-friendly products.  2013 Annual Conference of the Emerging Markets Conference Board, Port Elizabeth, 19-20 June. 
  • Van Eyk, M. & Radder, L.  2013.  Profiling the South African game ranch customer.  International Journal of Arts & Sciences (IJAS) conference.  Műnchen, Germany, 23-26 June.  
  • Radder, L. & Shrosbree, T.  2013. Tourist characteristics:  A need for a change? International Journal of Arts & Sciences (IJAS) conference.  Műnchen, Germany, 23-26 June. 
a view of the moutains and stream in between

Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.

SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.

We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.

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