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Home Programs & Courses Continuing Education Introduction to Digital Marketing

Introduction to Digital Marketing - MKTG 101

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Course Description

This course will give you the fundamentals you need to gain a solid understanding into the world of digital marketing and social media. You'll explore core concepts such as search engine optimization, email marketing, analytics and content marketing and learn to apply these concepts across the entire customer journey. Through a series of interactive learning activities you will look at digital marketing through a strategic lens and learn how to use it to your competitive advantage.

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