Get up to speed with the exciting world of digital marketing and learn to make sense of social networking, mobile applications, search engine optimization and more. Through this fast-paced series of one- and two-day workshops, discover how you can take a leading role in moving your business ahead in this rapidly-expanding field. This program can be completed in less than one year.
This program is designed for individuals to develop functional knowledge that expands their marketing knowledge for today's digital landscape. Graduates will have advanced their skills for driving qualified traffic to websites, researching, planning, providing digital content, and measuring return on investment for digital marketing initiatives.
We find there is a direct correlation between the time and energy invested to the amount of success achieved.
Remaining focused and diligent with coursework is important for success in completing the program. Learners with discipline and strong time-management skills have a greater propensity to succeed.
Students must achieve a minimum passing grade of 50% in each of the individual courses before proceeding to the next course in this program.
Credentials and Accreditation
After successfully completing this program, learners will receive a SAIT Digital Marketing and Social Media Certificate of Completion.
There are no entrance requirements for this program. You must complete all required courses within five years (5) from the date of taking the first course to be eligible for the Certificate of Completion.
|COURSE NAME||COURSE CODE||OFFERED|
|Introduction to Digital Marketing||MKTG-101||Classroom|
|Digital Paid Media||MKTG-104||Classroom|
|Search Engine Optimization||MKTG-113||Classroom|
|Social Media and Content Distribution||MKTG-114||Classroom|
|Website and Content Management||MKTG-116||Classroom|
|Online Direct Marketing||MKTG-117||Classroom|
|Digital Marketing Analytics||MKTG-118||Classroom or Online|
|Digital Marketing and Social Media Capstone||MKTG-119||Classroom|
School of Business