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Overview
Curious how data and AI can transform your marketing strategies? This course will show you how to harness these powerful tools to create engaging campaigns and deliver measurable results.
Led by an industry-experienced instructor in a collaborative virtual setting, this course uncovers the vital role of digital analytics in modern marketing. Gain hands-on experience with tools to track, analyze and interpret data for smarter, more effective decision-making. You’ll also explore and compare AI tools, equipping yourself with the knowledge to leverage artificial intelligence for impactful, data-driven marketing. Through your online learning portal, you’ll access up-to-date course content and practical resources to support this interactive experience.
Whether you’re a marketer driven by innovation, a data-savvy problem solver or someone eager to create personalized campaigns, this course empowers you to optimize the customer experience with AI and achieve success in today’s competitive marketplace.
This course is ideal if you are a:
- campaign analyst or marketing strategist looking to enhance your digital marketing analytic skills
- content creator/influencer seeking to grow, brand and monetize using data-driven, multi-channel strategies
- small business owner or entrepreneur looking to build a brand or market a business idea/opportunity
- early or mid-level career professional seeking to advance your digital marketing skill set
- current student or recent graduate wanting to augment your education with the latest digital marketing trends and technologies.
Upon successful completion of this course, you’ll be able to:
- examine the role of digital analytics in marketing
- identify tools for analytic tracking in digital marketing
- track digital marketing data results using analytics
- design a digital marketing strategy using analytics
- prepare a report for digital marketing
- compare and contrast AI tools for digital marketing
- assess current and potential future AI adoptions for the User Experience (UX).
You’ll demonstrate your skill and knowledge acquisition through four individual assignments and online discussion posts. All coursework must be completed as per the course schedule and no later than the course end date.
Upcoming dates
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Registration for this course closes two days prior to the start date.
After you've completed this course
Upon successful completion of this non-credit course, you’ll receive an electronic copy of your official transcript. You’ll also be able to self-print a proof of completion document from your Continuing Education student account.
Micro-Credential
Aligned to current industry standards, SAIT’s micro-credentials develop practical, real-world skills and include competency-based testing. Earning a SAIT micro-credential demonstrates to employers you have the required competencies — both skills and knowledge — to get the job done.
Students who successfully complete this course with a final grade of A- (80%) or higher will earn a micro-credential and receive a shareable digital badge.
Costs
Technology
To be successful in this course, you’ll need:
- Access to your own computer or laptop with standard hardware/software requirements.
- Internet access
A functional webcam and microphone are recommended to allow for a more collaborative learning experience.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants including the Canada Alberta Job Grant.
Applicable certificates
This course applies to the following certificate programs:
- Certification type
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Certificate of Completion
Train your team
Interested in group training opportunities for this course? Tell us about your organization's needs, and one of our training consultants will contact you within one business day.
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SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.