Overview
In today’s digital economy, businesses rely on professionals who can navigate the complexities of online engagement. As consumer habits shift towards digital platforms, the demand for expertise in data-driven strategies, targeted campaigns and compelling storytelling has surged.
The Digital Marketing Fundamentals certificate program will equip you with the technical skills to thrive in this dynamic landscape. Taught by industry professionals in a scheduled online virtual setting, the program consists of four SAIT Micro-credential courses emphasizing hands-on learning and in-demand skills. Through project work and real-world case studies, you’ll learn to create engaging content, manage social media, utilize analytics and AI tools and design integrated multi-channel campaigns that deliver measurable results.
You'll explore:
- digital marketing strategies to build campaigns, optimize Search Engine Optimization (SEO) and align with the marketing funnel
- multi-channel content management for social media, paid ads and email campaigns
- data-driven insights using analytics and AI tools to track and report performance
- branding, pitching ideas and creating minimum viable products
- practical tools like templates and frameworks for real-world projects.
Upon completion of this program, you'll be ready to lead digital marketing initiatives, optimize campaigns and strategically position brands for success—whether you're advancing in your career or launching entrepreneurial ventures.
Program outline
To earn this certificate, you must complete the four mandatory courses below. You may take these courses in any order.
Required courses & electives
How to apply for this certificate
Once you have registered for any course offered in this certificate, you will be automatically eligible to complete the certificate. You will have up to three years to complete this program. You may track your progression by signing in to your Continuing Education student account.
Certifications and professional designations
Upon successful completion of all the required courses in this certificate program, you’ll receive an electronically issued SAIT Certificate of Completion and transcript. For each SAIT Micro-credential earned, you'll also receive a shareable digital badge.
Costs
This program consists of four mandatory courses with varying fees. Please review the individual course pages for this certificate to determine costs and to learn more about additional learning materials, including textbooks.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants, including the Canada Alberta Productivity Grant.
Careers and opportunities
This certificate prepares you with in-demand digital marketing skills, from content strategy and social media to analytics and AI adoption. You’ll be ready to pursue roles such as digital marketing coordinator, social media specialist or marketing analyst.
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SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.