Overview
In today’s digital economy, businesses rely on professionals who can navigate the complexities of online engagement. As consumer habits shift towards digital platforms, the demand for expertise in data-driven strategies, targeted campaigns and compelling storytelling has surged.
This program will equip you with the technical skills to thrive in this dynamic landscape. Taught by industry professionals, this engaging part-time virtual program consists of four micro-credential courses emphasizing hands-on learning and in-demand skills. Through project work and real-world case studies, you’ll learn to create engaging content, manage social media, utilize analytics and AI tools and design integrated multi-channel campaigns that deliver measurable results.
Through courses in this certificate, you'll explore:
- digital marketing strategies to build campaigns, optimize Search Engine Optimization (SEO) and align with the marketing funnel
- multi-channel content management for social media, paid ads and email campaigns
- data-driven insights using analytics and AI tools to track and report performance
- branding, pitching ideas and creating minimum viable products
- practical tools like templates and frameworks for real-world projects.
Upon completion of this program, you'll be ready to lead digital marketing initiatives, optimize campaigns and strategically position brands for success—whether you're advancing in your career or launching entrepreneurial ventures.
I've worked in the music and entertainment industry for years and love the flexibility that comes with gig work. Upskilling through SAIT allowed me to enhance my resume while maintaining my client contracts. I chose the Digital Marketing and Social Media certificate, as there's currently a talent gap in my industry. The program schedule fit into my lifestyle — I set my own timeline and chose from both online and in-class courses. Within a couple of weeks of completing the certificate, I secured a contract with a digital marketing agency that specializes in music and entertainment. SAIT was my first experience with post-secondary education, and I'm thrilled with the outcome.
Jeff Turner
Digital Marketer, Entertainment Specialist and Artist
Program outline
To successfully complete this certificate, you are required to complete four mandatory courses.
Required courses & electives
How to apply for this certificate
Once you have registered for any course offered in this certificate, you will be automatically eligible to complete the certificate. You will have up to three years to complete this program. You may track your progression by signing in to your Continuing Education student account.
Costs
This program consists of four mandatory courses with varying fees. Fees include access to all course-related materials and resources found in Brightspace (D2L).
Please review the individual course pages for this certificate to determine costs and to learn more about additional learning materials including textbooks.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants, including the Canada Alberta Productivity Grant.
Careers and opportunities
Skills learned in this program can be applied to a variety of supervisory and management careers. Expect to start at the entry-level and as you gain experience and with additional education, your career opportunities will expand.
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Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.