Overview
Every digital interaction is an opportunity to reach an audience, strengthen a brand, or learn what drives results. Turning those opportunities into effective marketing requires an integrated strategy supported by strong content, audience insight, and measurable goals.
In this certificate of completion, you’ll build practical skills in digital marketing optimization, multichannel promotions, marketing analytics, artificial intelligence, branding, and storytelling. Through four live online courses, you’ll explore how business objectives connect with marketing funnels, customer journeys, websites, search, social media, email, paid advertising, and digital performance data.
Your learning is grounded in practical marketing work. Through discussions, case studies, research, collaborative activities, and applied assignments, you’ll create a business website, customer journey map, content calendar, promotional assets, email sequence, analytics report, marketing blog, brand audit, and pitch deck. You’ll gain experience using tools for website development, search optimization, content creation, analytics, email marketing, and campaign planning.
By program completion, you’ll be prepared to plan, create, measure, and refine integrated digital marketing campaigns that build visibility, engage audiences, strengthen brands, and support business goals.
This program is ideal if you:
- want to develop practical, current digital marketing skill
- want to work in marketing, communications, content, or business
- support digital initiatives and want to make more data-informed decisions
- want applied experience with websites, digital media, analytics, AI, and branding.
There are no prerequisite or eligibility requirements for this program. Previous marketing, communications, content, or business experience may be helpful but is not required. Basic computer skills and comfort navigating websites and online learning tools are recommended.
Upon successful completion of this program, you'll be able to:
- develop an integrated digital marketing strategy
- map customer journeys and marketing funnels
- optimize websites, search, and digital content
- create social media, email, and paid media campaigns
- use analytics and KPIs to assess performance
- evaluate AI tools for responsible marketing use
- build a clear brand voice and persuasive story.
Program outline
To earn this certificate, you must complete the four mandatory courses below. You may take these courses in any order.
Required courses & electives
How to apply for this certificate
Once you have registered for any course offered in this certificate, you will be automatically eligible to complete the certificate. You will have up to three years to complete this program. You may track your progression by signing in to your Continuing Education student account.
Certifications and professional designations
Upon successful completion of all the required courses in this certificate program, you’ll receive an electronically issued SAIT Certificate of Completion and transcript. For each SAIT Micro-credential earned, you'll also receive a shareable digital badge.
Costs
This program consists of four mandatory courses with varying fees. Please review the individual course pages for this certificate to determine costs and to learn more about additional learning materials, including textbooks.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants, including the Canada Alberta Productivity Grant.
Careers and opportunities
Digital marketing skills can support a variety of marketing, communications, content, social media, analytics, and business-focused opportunities across a range of industries and professional settings.
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Stories and news
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MEDIA RELEASE - The Southern Alberta Institute of Technology (SAIT) has received a second $375,000 commitment, over three years, from TD Bank Group (TD). This renewed investment aims to support My Career Pathways.
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Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.