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Overview
In today’s competitive, fast-moving world, technical expertise alone won’t set you apart. Success in technical sales depends on your ability to connect with customers, communicate with impact, and confidently close deals.
The Fundamentals of Technical Sales will give you the proven strategies and hands-on practice to excel at technical sales. Designed to take you beyond product knowledge, you’ll develop a consultative, value-driven approach that positions you as a trusted advisor, helping you build relationships and provide customer-centred solutions. You’ll learn how to navigate the sales funnel and pipeline to manage clients effectively, deliver engaging sales presentations, present technical information clearly, and achieve customer buy-in through demonstrations and pilots. You'll also gain practical experience hosting successful customer events and applying real-world sales techniques that align with industry demands.
By the end of this course, you’ll have tools and strategies to navigate complex sales, build trust with your clients and customers, and drive business success.
This course is ideal if you:
- work in a technical field and want to improve your sales effectiveness
- are transitioning into sales and need a structured, practical approach
- want to build customer trust and long-term relationships
- need to sharpen your skills in presentations, networking, and closing deals.
Upon successful completion of this course, you’ll be able to:
- define the consultative sales approach to value selling
- recognize the roles of the sales teams
- understand the sales funnel and pipeline to effectively manage clients
- set and achieve personal and professional sales goals
- develop long-term relationships with your customers
- develop strategies to adapt to challenging customers & circumstances.
To request a course outline, contact ConEdAdvising@sait.ca.
Upcoming dates
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Registration closes seven days before the start date for on-campus, online scheduled, and blended courses, and one day before the start date for online self-paced courses.
After you've completed this course
Upon successful completion of this course, you'll be able to self-print a proof of completion document from your Continuing Education student account.
Costs
Technology
To be successful in this course, you’ll need:
- Access to your own computer or laptop with standard hardware/software requirements.
- Internet access
A functional webcam and microphone are recommended to allow for a more collaborative learning experience.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants including the Canada Alberta Job Grant.
Applicable certificates
This course applies to the following certificate programs:
- Certification type
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Certificate of Completion
Train your team
Interested in group training opportunities for this course? Tell us about your organization's needs, and one of our training consultants will contact you within one business day.
Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.