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Overview

Your technical skills are invaluable but in today’s competitive market, technical knowledge alone isn’t enough. The ability to explain complex solutions in a way that resonates with clients, negotiate effectively, and foster long-term business relationships is just as critical as technical knowledge.

SAIT’s Sales for Technical Professionals Certificate of Completion is designed to help you combine technical expertise with strong sales acumen, empowering you to drive business growth and advance your career. Whether you’re a sales professional working in a technical industry, transitioning into a technical sales role, or simply looking to sharpen your ability to engage with customers, this program provides practical, real-world training to build confidence and success.

Through interactive, workshop-style courses, you’ll gain the skills to communicate technical concepts with clarity, ensuring both technical and non-technical audiences understand your solutions. You’ll learn how to negotiate effectively, close deals with confidence, and manage client relationships to build trust and long-term loyalty.

This program will equip you with strategies to identify business opportunities, maximize revenue, and position yourself as a valuable asset in any technical sales role.

Upon successful completion of this program, you’ll be able to:

  • define consultative sales principles and value-selling strategies to address client needs
  • describe the sales funnel, pipeline management, and team roles in achieving business growth
  • set and evaluate personal and professional sales goals using measurable performance indicators
  • develop long-term customer relationships by implementing trust-building and value-driven strategies
  • adapt sales and negotiation techniques to manage challenging customer interactions and business scenarios
  • demonstrate effective communication strategies to enhance business performance and team collaboration
  • construct and deliver impactful presentations tailored to small and large group audiences
  • apply structured feedback models to engage in meaningful, results-driven conversations
  • analyze negotiation processes, power dynamics, and Social Styles™ to enhance negotiation outcomes
  • evaluate and implement win-win negotiation strategies using rapport-building, problem-solving, and decision-making techniques.

Program outline

To successfully complete this certificate, you are required to complete three mandatory courses and two elective courses for a total of five courses. Courses may be completed in any order. 

Required courses & electives

How to apply for this certificate

Once you have registered for any course offered in this certificate, you will be automatically eligible to complete the certificate. You will have up to three years to complete this program. You may track your progression by signing in to your Continuing Education student account.

Certifications and professional designations

Upon successful completion of all the required courses in this certificate program, you’ll receive an electronically issued SAIT Certificate of Completion and transcript.

You’ll be able to self-print a proof of completion document from your Continuing Education student account. Please note parchments are not issued for individual courses.

Costs

This program consists of three mandatory courses and two elective courses with varying fees. Fees include access to all course-related materials and resources found in Brightspace (D2L).

Please review the individual course pages for this certificate to determine costs and to learn more about additional learning materials including textbooks.

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Financial support

Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants including the Canada Alberta Job Grant. 

Learn more

Careers and opportunities

Skills learned in this program can be applied to a variety of supervisory and management careers. Expect to start at the entry-level and as you gain experience and with additional education, your career opportunities will expand.

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SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.

We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.

Visit Natoysopoyiis Resource Centre