Overview
Whether you’re shaping your professional presence, growing a business, or supporting an organization, a distinctive brand helps communicate what you offer, what sets you apart, and why audiences should connect with you. Building that presence requires practical skills in branding, audience-focused content, and storytelling.
In this course, you’ll explore growth marketing, customer-centred thinking, minimum viable products, blogging, brand identity, positioning, brand auditing, and storytelling. You’ll examine how these practices can strengthen a business, campaign, professional presence, or emerging idea.
This live online micro-credential course combines discussions, case studies, demonstrations, activities, and assignments. You’ll design a minimum viable product, create a marketing blog using WordPress, conduct a mini brand audit, and collaborate on an interactive pitch deck.
By course completion, you’ll be prepared to assess brand positioning, create audience-focused content, shape a compelling narrative, and present marketing or business ideas clearly.
This course is ideal if you:
- work in marketing or communications and want stronger branding and storytelling skills
- create content and want to connect more effectively with your audience
- own a small business or have an idea you want to test and communicate
- are a student, recent graduate, or professional building practical digital marketing skills
There are no prerequisites for this course.
Upon successful completion of this course, you'll be able to:
- describe the fundamental elements of entrepreneurship marketing
- design a minimum viable product for entrepreneurial ventures
- analyze the key components for an engaging blog
- create a blog for marketing purposes
- explain the fundamental concepts and theories of branding
- conduct a mini brand audit
- describe the fundamental steps in storytelling
- create an interactive pitch deck for new business ideas.
To request a course outline, contact ConEdAdvising@sait.ca.
Great course, you learn a lot in a little time. The skills you learn are easy to apply into your everyday work, I was realizing aspects I could use in my work at my actual job every day while in class.
Haley Knoke
Upcoming dates
Select an available section and add it to your cart. When you're ready, proceed to check out to sign into your student account and complete your registration.
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Register early!
- We recommend registering at least three weeks before the course section start date to support course planning and help ensure a smooth start to your course.
- Course sections require minimum enrollment and may be rescheduled or cancelled two weeks before the start date.
- Registration closes seven days before the start date for on-campus, online scheduled and blended courses, and three days before the start date for online self-paced courses.
After you've completed this course
Upon successful completion of this course, you'll be able to self-print a proof of completion document from your Continuing Education student account.
Micro-credential
SAIT Micro-credentials develop practical skills aligned to current industry standards and include competency-based testing. Earning a SAIT Technical Skills Micro-credential demonstrates to employers that you have the required competencies — combining knowledge, skills and abilities — to get the job done. Learn more.
Students who complete this course with a final grade of A- (80%) or higher will earn the Micro-credential and receive a shareable digital badge that validates their achievement.
Costs
Textbook and reading list
Included in the purchase of this course, you’ll receive access to online course content in Brightspace (D2L).
Technology
To be successful in this course, you'll need:
- Access to your own computer or laptop with standard hardware/software requirements
- Functional webcam and microphone
- Internet access.
Though not required, a second monitor or additional device may be helpful during live online sessions.
You'll use free versions of the following digital tools:
- Canva Pro online design tool
- Email marketing tool (for example, Hubspot, MailChimp)
- Wordpress.
You'll need a personal email account to access these tools, preferably Gmail.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants, including the Canada Alberta Productivity Grant.
Applicable certificates
This course applies to the following certificate programs:
- Certification type
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Certificate of Completion
Train your team
Interested in group training opportunities for this course? Tell us about your organization's needs, and one of our training consultants will contact you within one business day.
Stories and news
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Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.