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Overview
Want to make your company's brand stand out in the digital world? This course, part of our new Digital Marketing Fundamentals certificate program, provides a comprehensive introduction to marketing and branding strategies tailored for entrepreneurial-minded learners. Designed to blend theoretical insights with hands-on practice, the course empowers you to build, market and refine your business ideas.
Join in a dynamic learning space with your peers and explore how to leverage modern marketing tools, conduct brand assessments and craft stories that captivate audiences. Your industry-trained instructor will guide you through key topics and provide feedback on the interactive assignments and practical exercises. You'll have access to the latest content and resources from your online learning portal, supporting a flexible and engaging learning experience.
By completion this course, you’ll have the confidence and the tools to manage brands effectively, craft compelling blog content and create an interactive pitch deck that makes a lasting impression.
This course is ideal if you:
- are a small business owner or entrepreneur looking to build a brand or market a business idea/opportunity
- are an early or mid-level career professional seeking to enhance your digital marketing skill set
- are a content creator/influencer seeking to grow, brand and monetize using data-driven, multi-channel strategies
- are a current student or recent graduate wanting to augment your education with the latest digital marketing trends and technologies.
Any industry-related experience you already have will be beneficial.
Upon successful completion of this course, you'll be able to:
- describe the fundamental elements of entrepreneurship marketing
- design a minimum viable product for entrepreneurial ventures
- analyze the key components for an engaging blog
- create a blog for marketing purposes
- explain the fundamental concepts and theories of branding
- conduct a mini brand audit
- describe the fundamental steps in storytelling
- create an interactive pitch deck for new business ideas.
You'll demonstrate your skill and knowledge acquisition through three individual assignments and one group presentation. All coursework must be completed as per the course schedule and no later than the course end date.
To request a course outline, contact Continuing Education Advising.
Upcoming dates
Select an available section and add it to your cart. When you're ready, proceed to check out to sign into your student account and complete your registration.
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Registration for this course closes two days prior to the start date.
After you've completed this course
Upon successful completion of this non-credit course, you can self-print your unofficial completion document from your Continuing Education student account.
Micro-Credential
Aligned to current industry standards, SAIT’s micro-credentials develop practical, real-world skills and include competency-based testing. Earning a SAIT micro-credential demonstrates to employers you have the required competencies — both skills and knowledge — to get the job done.
Students who successfully complete this course with a final grade of A- (80%) or higher will earn a micro-credential and receive a shareable digital badge.
Costs
Technology
To be successful in this course, you'll need:
- Access to your own computer or laptop with standard hardware/software requirements.
- Internet access
A functional webcam and microphone are recommended to allow for a more collaborative learning experience.
Supplies
Included in the purchase of this course, you’ll receive access to:
- Canva Pro online design tool
- Email marketing tool (for example, Hubspot, MailChimp)
- Wordpress open-source content management system
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants including the Canada Alberta Job Grant.
Applicable certificates
This course applies to the following certificate programs:
- Certification type
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Certificate of Completion
Train your team
Interested in group training opportunities for this course? Tell us about your organization's needs, and one of our training consultants will contact you within one business day.
Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.