Overview
Businesses need digital marketing that attracts audiences, strengthens online visibility, and produces measurable results. Meeting these goals requires practical skills in campaign planning, website development, search optimization, and performance measurement.
In this course, you’ll explore marketing objectives, funnel analysis, key performance indicators, audience research, content, and paid and organic channels. You’ll compare search engine marketing (SEM), search engine optimization (SEO), social media, and answer engine optimization (AEO), while examining their roles in an integrated digital marketing strategy.
This live online micro-credential course combines discussions, case studies, research activities, and applied assignments. You’ll create a customer journey map, build a business website using Wix, and collaborate on a website optimization plan. You’ll also use Google Analytics 4 and either SEMrush or Moz to explore keywords, search visibility, and performance.
By course completion, you’ll be prepared to build and assess a professional website, interpret marketing metrics, and recommend content, SEO, and AEO improvements that support business objectives.
This course is ideal if you:
- want practical digital marketing and website optimization skills
- create or contribute to marketing, communications, content, or website initiatives
- own or support a business and want to improve its online presence
- need to make more informed, data-supported marketing decisions.
There are no prerequisites for this course.
Upon successful completion of this course, you'll be able to:
- explain how to achieve marketing objectives
- demonstrate the digital marketing approach using funnel analysis
- conduct research for marketing metrics
- develop the customer journey for B2B and B2C models based on research
- compare and contrast SEM, SEO, and social media
- analyze Search Engine Optimization content requirements
- build a professional website using a website builder
- analyze SEO tactics for a website
- describe how to apply AEO to a website.
To request a course outline, contact ConEdAdvising@sait.ca.
Upcoming dates
Select an available section and add it to your cart. When you're ready, proceed to check out to sign into your student account and complete your registration.
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Register early!
- We recommend registering at least three weeks before the course section start date to support course planning and help ensure a smooth start to your course.
- Course sections require minimum enrollment and may be rescheduled or cancelled two weeks before the start date.
- Registration closes seven days before the start date for on-campus, online scheduled and blended courses, and three days before the start date for online self-paced courses.
After you've completed this course
Upon successful completion of this course, you'll be able to self-print a proof of completion document from your Continuing Education student account.
Micro-credential
SAIT Micro-credentials develop practical skills aligned to current industry standards and include competency-based testing. Earning a SAIT Technical Skills Micro-credential demonstrates to employers that you have the required competencies — combining knowledge, skills and abilities — to get the job done. Learn more.
Students who complete this course with a final grade of A- (80%) or higher will earn the Micro-credential and receive a shareable digital badge that validates their achievement.
Costs
Textbook and reading list
Included in the purchase of this course, you’ll receive access to online course content in Brightspace (D2L).
Technology
To be successful in this course, you’ll need:
- Access to your own computer or laptop with standard hardware/software requirements
- Functional webcam and microphone
- Internet access.
Though not required, a second monitor or additional device may be helpful during live online sessions.
You'll use free versions of the following online digital tools:
- Google Analytics 4
- SEO tools (e.g. SEM Rush or Moz)
- Wix website builder.
You'll need an active personal Google Account with linked email (preferably Gmail) to access Google Analytics 4.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants, including the Canada Alberta Productivity Grant.
Applicable certificates
This course applies to the following certificate programs:
- Certification type
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Certificate of Completion
Train your team
Interested in group training opportunities for this course? Tell us about your organization's needs, and one of our training consultants will contact you within one business day.
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Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.