Overview
Ready to turn digital opportunities into measurable business success? Digital Marketing Optimization introduces you to essential digital marketing concepts and hands-on strategies for creating impactful campaigns that deliver results. You'll explore the marketing funnel, key metrics and content creation, enabling you to craft a comprehensive approach to your digital marketing efforts. You'll also learn to build a website, optimize it for search engine performance and explore its role in both paid and organic integrated media campaigns.
Led by an industry-trained instructor, this SAIT Micro-credential course combines engaging virtual group lectures with collaborative learning experiences. Through your online learning portal, you'll access up-to-date guided course content, practical blog articles and videos that showcase the latest practices in digital marketing. You'll gain hands-on experience in class and through assignments using digital tools like SEMrush, Moz, Ahrefs, Google Analytics 4 and the Wix website builder.
Whether you're new to digital marketing or looking to enhance your expertise, this course equips you with the skills and knowledge necessary to drive business growth. By completion, you'll have a confident understanding of key marketing concepts, be able to measure success and optimize strategies for maximum impact.
This course is ideal if you:
- are an early or mid-level career professional seeking to enhance your digital marketing skill set
- are a small business owner or entrepreneur looking to build a brand or market a business idea/opportunity
- are a content creator/influencer seeking to grow, brand and monetize using data-driven, multi-channel strategies
- are a current student or recent graduate wanting to augment your education with the latest digital marketing trends and technologies.
Upon successful completion of this course, you'll be able to:
- analyze how digital marketing fits into an overall corporate strategy
- demonstrate the digital marketing approach using funnel analysis
- develop reporting for marketing metrics
- develop the customer journey considering Business-to-Business (B2B) and Business-to-Consumer (B2C) models
- analyze Search Engine Optimization (SEO) content requirements to build a brand using digital marketing
- build a professional website using a website builder
- analyze SEO tactics for a website
- design an integrated digital marketing campaign.
To request a course outline, contact ConEdAdvising@sait.ca.
Upcoming dates
Select an available section and add it to your cart. When you're ready, proceed to check out to sign into your student account and complete your registration.
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Registration closes seven days before the start date for on-campus, online scheduled, and blended courses, and one day before the start date for online self-paced courses.
After you've completed this course
Upon successful completion of this course, you'll be able to self-print a proof of completion document from your Continuing Education student account.
Micro-credential
SAIT Micro-credentials develop practical skills aligned to current industry standards and include competency-based testing. Earning a SAIT Technical Skills Micro-credential demonstrates to employers that you have the required competencies — combining knowledge, skills and abilities — to get the job done. Learn more.
Students who complete this course with a final grade of A- (80%) or higher will earn the Micro-credential and receive a shareable digital badge that validates their achievement.
Costs
Textbook and reading list
Included in the purchase of this course, you’ll receive course content accessible online in Brightspace (D2L).
Technology
To be successful in this course, you’ll need:
- Access to your own computer or laptop with standard hardware/software requirements
- Functional webcam and microphone
- Internet access.
You'll use the following free online software and tools during this course:
- SEO tools (e.g. SEM Rush, Moz, Ahrefs)
- Google Analytics 4
- Wix website builder.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants, including the Canada Alberta Productivity Grant.
Applicable certificates
This course applies to the following certificate programs:
- Certification type
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Certificate of Completion
Train your team
Interested in group training opportunities for this course? Tell us about your organization's needs, and one of our training consultants will contact you within one business day.
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SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.