Overview
Learn how to navigate the changing landscape of the graphic design industry and how to find your place within it.
This course helps you build a strong foundation of branding principles, explore key marketing and advertising philosophies, and develop your own approach to design and brand identity.
Discover the processes involved in the design of corporate logos, colour palette selection, type, symbols, branding elements, and stationery as you explore the design process from concept to completion.
Experience the hands-on production of brand identity systems, from analysis to file output, using industry-standard prepress techniques and prepare to launch a career in this exciting industry.
We strongly recommend taking DSGN 010 Adobe InDesign before registering for this course.
Upon successful completion of this course, you'll be able to:
- explain the concept, purpose, and benefits of branding and brand image as they apply to the graphic design industry
- use and discuss important industry documents, including requests for proposals (RPFs) and design proposals
- apply and develop elements of brand identity in relation to graphic design
- explain key business, marketing, and advertising strategies, philosophies and best practices
- explain the value of using a “designer’s toolkit” and demonstrate personal and professional ethics in the graphic design industry
- effectively proof-read documents to enhance your workflow and your professional reputation
- engage effectively and professionally with clients by examining client/designer relationships, portfolios and resumes
- demonstrate acquired professional skills through the creation of a graphic design project and defence of project work.
To request a course outline, contact ConEdAdvising@sait.ca.
Upcoming dates
Select an available section and add it to your cart. When you're ready, proceed to check out to sign into your student account and complete your registration.
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Registration closes seven days before the start date for on-campus, online scheduled, and blended courses, and one day before the start date for online self-paced courses.
After you've completed this course
Upon successful completion of this course, you'll be able to self-print a proof of completion document from your Continuing Education student account.
Micro-credential
SAIT Micro-credentials develop practical skills aligned to current industry standards and include competency-based testing. Earning a SAIT Technical Skills Micro-credential demonstrates to employers that you have the required competencies — combining knowledge, skills and abilities — to get the job done. Learn more.
Students who complete this course with a final grade of A- (80%) or higher will earn the Micro-credential and receive a shareable digital badge that validates their achievement.
Costs
Textbook and reading list
Included in the purchase of this course, you'll receive access to online course content in Brightspace (D2L).
Technology
To be successful in this course, you’ll need:
- Access to your own computer or laptop with standard hardware/software requirements
- Functional webcam and microphone
- Internet access
Before the start of first class, please have Adobe Creative Suite downloaded and installed on your computer. Educational pricing is available, and you can use your SAIT “edu” email address as proof of student status to access the software at a reduced rate.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants, including the Canada Alberta Productivity Grant.
Applicable certificates
This course applies to the following certificate programs:
- Certification type
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Certificate of Achievement
Train your team
Interested in group training opportunities for this course? Tell us about your organization's needs, and one of our training consultants will contact you within one business day.
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Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.