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Overview
Learn how to navigate the changing landscape of the graphic design industry and how to find your place within it.
This course helps you build a strong foundation of branding principles, explore key marketing and advertising philosophies, and develop your own approach to design and brand identity.
Discover the processes involved in the design of corporate logos, colour palette selection, type, symbols, branding elements, and stationery as you explore the design process from concept to completion.
Experience the hands-on production of brand identity systems, from analysis to file output, using industry-standard prepress techniques and prepare to launch a career in this exciting industry.
It's strongly recommended you complete DSGN 010 Adobe InDesign before registering for this course.
Upon completion of this course, you will be able to:
- explain the concept, purpose, and benefits of branding and brand image as they apply to the graphic design industry
- use and discuss important industry documents, including requests for proposals (RPFs) and design proposals
- apply and develop elements of brand identity in relation to graphic design
- explain key business, marketing, and advertising strategies, philosophies and best practices
- explain the value of using a “designer’s toolkit” and demonstrate personal and professional ethics in the graphic design industry
- effectively proof-read documents to enhance your workflow and your professional reputation
- engage effectively and professionally with clients by examining client/designer relationships, portfolios and resumes
- demonstrate acquired professional skills through the creation of a graphic design project and defence of project work.
Upcoming dates
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This course is delivered online using Microsoft Teams and Brightspace/D2L.
Registration for this course closes seven days prior to the start date.
After you've completed this course
Upon successful completion of this non-credit course, you’ll receive an electronic copy of your official transcript. You’ll also be able to self-print a proof of completion document from your Continuing Education student account.
Micro-credential
Aligned to current industry standards, SAIT’s micro-credentials develop practical, real-world skills and include competency-based testing. Earning a SAIT micro-credential demonstrates to employers you have the required competencies — both skills and knowledge — to get the job done.
Students who successfully complete this course with a final grade of A- (80%) or higher will earn a micro-credential and receive a shareable digital badge.
Costs
Textbook and reading list
All required course materials are included in your tuition fees.
Technology
To be successful in this course, you’ll need:
- Access to your own computer or laptop with standard hardware/software requirements.
- Internet access
A functional webcam and microphone are recommended to allow for a more collaborative learning experience.
You must also purchase a subscription to Adobe Creative Cloud before the first class. As a SAIT student, you will qualify for Adobe educational pricing.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants including the Canada Alberta Job Grant.
Applicable certificates
This course applies to the following certificate programs:
- Certification type
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Certificate of Achievement
Train your team
Interested in group training opportunities for this course? Tell us about your organization's needs, and one of our training consultants will contact you within one business day.
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SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.