Overview
Every successful brand begins with a process of research, concept development, and creative decision-making. Turning ideas into effective visual identities requires a structured approach that connects design strategy, communication, and execution.
In this course, you'll explore how a brand identity develops from initial research and planning through to presentation and production. Topics include branding principles, logo development, RFPs and design proposals, marketing and advertising, client relationships, professional ethics, proofing, and style guides.
This live online micro-credential course centres on three applied assignments: a design proposal, a logo, and a brand style guide and presentation. As you move through the projects, you'll practise developing concepts, responding to project requirements, and communicating your design decisions.
By course completion, you'll be prepared to contribute to brand identity projects with a clearer design rationale, a structured design process, and greater confidence discussing and defending your creative decisions. You'll also have experience documenting, presenting, and defending your work.
This course is ideal if you:
- want to explore branding and visual identity development
- are interested in the creative and strategic aspects of graphic design
- need experience developing and presenting design concepts
- want to strengthen your understanding of professional design processes.
There are no prerequisites for this course; DSGN 007 Adobe Illustrator 1 and DSGN 010 Adobe InDesign 1 are strongly recommended.
Upon successful completion of this course, you'll be able to:
- explain the concept, purpose, and benefits of branding and brand image as they apply to the graphic design industry
- use and discuss important industry documents, including requests for proposals (RPFs) and design proposals
- apply and develop elements of brand identity in relation to graphic design
- explain key business, marketing, and advertising strategies, philosophies and best practices
- explain the value of using a “designer’s toolkit” and demonstrate personal and professional ethics in the graphic design industry
- effectively proof-read documents to enhance your workflow and your professional reputation
- engage effectively and professionally with clients by examining client/designer relationships, portfolios and resumes
- demonstrate acquired professional skills through the creation of a graphic design project and defence of project work.
To request a course outline, contact ConEdAdvising@sait.ca.
Upcoming dates
Select an available section and add it to your cart. When you're ready, proceed to check out to sign into your student account and complete your registration.
Don't have a student account? Let's set one up!
Register early!
- We recommend registering at least three weeks before the course section start date to support course planning and help ensure a smooth start to your course.
- Course sections require minimum enrollment and may be rescheduled or cancelled two weeks before the start date.
- Registration closes seven days before the start date for on-campus, online scheduled and blended courses, and three days before the start date for online self-paced courses.
After you've completed this course
Upon successful completion of this course, you'll be able to self-print a proof of completion document from your Continuing Education student account.
Micro-credential
SAIT Micro-credentials develop practical skills aligned to current industry standards and include competency-based testing. Earning a SAIT Technical Skills Micro-credential demonstrates to employers that you have the required competencies — combining knowledge, skills and abilities — to get the job done. Learn more.
Students who complete this course with a final grade of A- (80%) or higher will earn the Micro-credential and receive a shareable digital badge that validates their achievement.
Costs
Textbook and reading list
Included in the purchase of this course, you'll receive access to online course content in Brightspace (D2L).
Technology
To be successful in this course, you’ll need:
- Access to your own computer or laptop with standard hardware/software requirements
- Functional webcam and microphone
- Internet access.
Before the start of first class, please have Adobe Creative Cloud downloaded and installed on your computer. Educational pricing is available, and you can use your SAIT “edu” email address as proof of student status to access the software at a reduced rate.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants, including the Canada Alberta Productivity Grant.
Applicable certificates
This course applies to the following certificate programs:
- Certification type
-
Certificate of Achievement
Train your team
Interested in group training opportunities for this course? Tell us about your organization's needs, and one of our training consultants will contact you within one business day.
Stories and news
TD investment strengthens skills development and career exploration at SAIT
MEDIA RELEASE - The Southern Alberta Institute of Technology (SAIT) has received a second $375,000 commitment, over three years, from TD Bank Group (TD). This renewed investment aims to support My Career Pathways.
New SAIT and Mastercard partnership targets cybersecurity gaps facing Canada’s small businesses and non-profits
MEDIA RELEASE - SAIT and Mastercard collaborate to expand access to cybersecurity learning and help organizations in Western Canada strengthen their digital resilience.
Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.