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Overview

Successful digital marketing is never left to chance—strategic promotions drive real results. If you're ready to elevate your marketing campaigns, this course will teach you how to move beyond guesswork to develop, launch and manage digital media campaigns with purpose and precision. By applying a strategic multi-channel approach, you'll master best practices for social media, paid media and email marketing to achieve business objectives.

Led by an industry-experienced instructor, this virtual course, which is part of our new Digital Marketing Fundamentals certificate program, is designed for hands-on learners who love to ideate, create and collaborate. You'll set up content calendars, build assets using digital tools like Canva and Google AdWords and design effective email marketing campaigns using Hubspot or MailChimp. Through your online learning portal, you'll access fresh, guided course content and practical resources on the latest in digital marketing.

Whether you're managing an organic social media presence or crafting integrated campaigns, this course will give you the skills to execute promotions that deliver measurable impact. By completion, you'll be ready to confidently create and manage strategic digital media campaigns that stand out in today's competitive landscape.

This course is ideal if you:

  • are an early or mid-level career professional seeking to enhance your digital marketing skill set
  • are a small business owner or entrepreneur looking to build a brand or market a business idea/opportunity
  • are a content creator/influencer seeking to grow, brand, and monetize using data-driven, multi-channel strategies
  • are responsible for communications and social media and want to polish your skills
  • are a current student or recent graduate wanting to augment your education with the latest digital marketing trends and technologies.

Any industry-related experience you already have will be beneficial.

Upon successful completion of this course, you’ll be able to:

  • describe how to integrate digital media content for the marketing funnel
  • develop a content calendar for digital media promotions
  • design a roadmap for community building on social media
  • create digital assets for social media campaigns using Canva
  • build Google AdWords assets
  • build social media assets for paid media
  • create an email marketing campaign
  • design email marketing automations
  • develop an integrated digital media content campaign for business.

You’ll demonstrate your skill and knowledge acquisition through three individual assignments and one group project. All coursework must be completed as per the course schedule and no later than the course end date.

To request a course outline, contact Continuing Education Advising.

Upcoming dates

Select an available section and add it to your cart. When you're ready, proceed to check out to sign into your student account and complete your registration.

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Registration for this course closes two days prior to the start date.

After you've completed this course

Upon successful completion of this non-credit course, you can self-print your unofficial completion document from your Continuing Education student account.

Micro-Credential

Aligned to current industry standards, SAIT’s micro-credentials develop practical, real-world skills and include competency-based testing. Earning a SAIT micro-credential demonstrates to employers you have the required competencies — both skills and knowledge — to get the job done.

Micro-credential Badge

Students who successfully complete this course with a final grade of A- (80%) or higher will earn a micro-credential and receive a shareable digital badge.

Costs

Textbook and reading list

All required course materials are included in your tuition fees.

Technology

To be successful in this course, you'll need:

A functional webcam and microphone are recommended to allow for a more collaborative learning experience.

Additional supplies

Included in the purchase of this course, you’ll receive access to:

  • Canva Pro online design tool
  • Email marketing tool (for example, Hubspot, MailChimp)
Aldred building

Financial support

Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants including the Canada Alberta Job Grant. 

Learn more

Applicable certificates

This course applies to the following certificate programs:

Certificate Certificate of Completion

Train your team

Interested in group training opportunities for this course? Tell us about your organization's needs, and one of our training consultants will contact you within one business day.

Contact us

Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.

SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.

We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.

Visit Natoysopoyiis Resource Centre