Overview
A social post, paid ad, or email can capture attention, but lasting impact comes from making these channels work together. Businesses need marketers who can turn individual promotions into coordinated, audience-focused campaigns that build engagement and advance measurable goals.
In this course, you’ll explore the marketing funnel, content calendars, community building, social media assets, Google Ads, email campaigns, and marketing automation. You’ll examine channel selection, audience segmentation, performance metrics, remarketing, and integrated campaign planning.
This live online micro-credential course combines discussions, case studies, live demonstrations, class activities, and assignments. You’ll plan a content calendar, create promotional assets using Canva, and design an email marketing sequence using HubSpot or Mailchimp. You’ll also collaborate on an integrated digital media campaign that considers objectives, channel mix, content, and budget.
By course completion, you’ll be prepared to plan and create multichannel promotions, manage an organic social media presence, develop paid media assets, and use email automation to support business objectives.
This course is ideal if you:
- manage communications or social media and want to expand your capabilities
- own a small business and need a coordinated approach to online promotion
- create content and want to reach and engage audiences across multiple channels
- are new to digital marketing and want applied campaign-planning experience.
There are no prerequisites for this course.
Upon successful completion of this course, you’ll be able to:
- describe how to integrate digital media content for the marketing funnel
- develop a content calendar for digital media promotions
- design a roadmap for community building on social media
- create digital assets for social media campaigns on Canva
- build Google Ads assets
- build social media assets for paid media
- create an email marketing campaign
- design email marketing automations
- develop an integrated digital media content campaign for business.
To request a course outline, contact ConEdAdvising@sait.ca.
Upcoming dates
Select an available section and add it to your cart. When you're ready, proceed to check out to sign into your student account and complete your registration.
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Register early!
- We recommend registering at least three weeks before the course section start date to support course planning and help ensure a smooth start to your course.
- Course sections require minimum enrollment and may be rescheduled or cancelled two weeks before the start date.
- Registration closes seven days before the start date for on-campus, online scheduled and blended courses, and three days before the start date for online self-paced courses.
After you've completed this course
Upon successful completion of this course, you'll be able to self-print a proof of completion document from your Continuing Education student account.
Micro-credential
SAIT Micro-credentials develop practical skills aligned to current industry standards and include competency-based testing. Earning a SAIT Technical Skills Micro-credential demonstrates to employers that you have the required competencies — combining knowledge, skills and abilities — to get the job done. Learn more.
Students who complete this course with a final grade of A- (80%) or higher will earn the Micro-credential and receive a shareable digital badge that validates their achievement.
Costs
Textbook and reading list
Included in the purchase of this course, you’ll receive access to online course content in Brightspace (D2L).
Technology
To be successful in this course, you'll need:
- Access to your own computer or laptop with standard hardware/software requirements
- Functional webcam and microphone
- Internet access.
Though not required, a second monitor or additional device may be helpful during live online sessions.
You'll use free versions of the following digital tools:
- Canva Pro online design tool
- Email marketing tool (for example, Hubspot, MailChimp)
- Google Ads
- Social media accounts (Meta, X, TikTok, Linkedin, etc.)
You'll need an active personal Google Account with linked email (preferably Gmail) to access Google Ads.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants, including the Canada Alberta Productivity Grant.
Applicable certificates
This course applies to the following certificate programs:
- Certification type
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Certificate of Completion
Train your team
Interested in group training opportunities for this course? Tell us about your organization's needs, and one of our training consultants will contact you within one business day.
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Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.