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Overview
Product marketing skills are in high demand, and employers are actively seeking visionaries to enhance their products in today's marketplace. Designed for early to mid-career professionals looking to break into an entry-level product marketing role, this boot camp offers a comprehensive training program that will build your skills in this ever-evolving field.
Product Marketing Managers (PMMs) play a significant role in promoting an organization's products, increasing adoption rates, creating brand advocates and boosting profits.
During this boot camp, you'll master the top five skills crucial for all product marketers:
- product positioning and messaging
- understanding the Voice of the Customer (VOC)
- managing product launches
- creating sales collateral and other content
- customer and market research and strategic storytelling.
After completing an intensive learning phase, you'll collaborate with a multi-disciplinary product team on a six-week capstone project. Together, you'll tackle real-world challenges faced by local technology organizations.
The course culminates in a demo day where your projects are displayed for our capstone clients, industry partners and community members.
You’ll receive personalized mentorship and career support from industry experts, positioning you for a lucrative and dynamic career within a product team. By the end of this boot camp, you'll have the necessary skills and experience to tackle real-world product marketing challenges.
You must be a minimum of 18 years of age at the time you start this course.
Your English language proficiency should be of an equivalent level to English 20-1 or 20-2 as outlined in SAIT’s English proficiency guidelines. No formal assessment test is required.
Upon successful completion of this course, you’ll be able to:
- apply a variety of fundamental product marketing methodologies to bring a product to market and beyond
- develop customer personas and jobs to be done based on market and customer research
- create a messaging map for your product consisting of a positioning statement and value propositions
- create a go-to-market marketing plan with aligned metrics to measure success
- plan an effective product launch to engage prospects and acquire customers
- demonstrate essential skills working cross-functionally with product management, UX and cross-functional teams.
In this episode, discover why companies are searching for talent to craft compelling product marketing messages — and keep customers coming back.
Upcoming dates
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Registration for this course closes two days prior to the start date.
After you've completed this course
Upon successful completion of this non-credit course, you’ll receive an electronic copy of your official transcript. You’ll also be able to self-print a proof of completion document from your Continuing Education student account.
Micro-Credential
Aligned to current industry standards, SAIT’s micro-credentials develop practical, real-world skills and include competency-based testing. Earning a SAIT micro-credential demonstrates to employers you have the required competencies — both skills and knowledge — to get the job done.
Students who successfully complete this course with a final grade of A- (80%) or higher will earn a micro-credential and receive a shareable digital badge.
Bootcamp
SAIT’s Digital Transformation Bootcamps provide intensive, hands-on experience to develop a wide range of in-demand and employable skills. These programs recreate real-world environments, giving you the opportunity to work with a team while building a unique digital portfolio.
Designed for the early to mid-career professional, bootcamps build on your existing experience, helping you reskill or upskill to transition your career — or supercharge the path you’re already on.
The perks
- Designed by industry experts and focused on the skills and mindsets that enhance employability
- Globally informed, locally driven — our programs are continually evolving to ensure the skills you learn are relevant here and now
- Personalized, hands-on learning designed to amplify learners’ existing expertise
- Networking opportunities with employers and industry partners
- Mentoring and career support that extends beyond the bootcamp
- Develop a unique digital skills portfolio to showcase your skills
Costs
Textbook and reading list
All required course materials are included in your tuition fees.
Technology
To be successful in this course, you’ll need:
- Access to your own computer or laptop with standard hardware/software requirements.
- Internet access
A functional webcam and microphone are recommended to allow for a more collaborative learning experience.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants including the Canada Alberta Job Grant.
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Train your team
Interested in group training opportunities for this course? Tell us about your organization's needs, and one of our training consultants will contact you within one business day.
Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.