Delivery options
On-Campus Day* - Your course activity is done in-person Monday - Friday, before 6 PM.
On-Campus Evening/Weekend - Your course activity is done in person on weekdays from 6 PM or later, or Saturdays and Sundays.
Online Day* - Your course activity is done online Monday - Friday, before 6 PM.
Online Evening/Weekend - Your course activity is done online on weekdays from 6 PM or later, or Saturdays and Sundays.
Online Flexible Delivery - Your course activity is not scheduled and therefore you can determine when to do the coursework.
Blended Delivery - Both On-Campus and Online - Some of your coursework will be in-person, on-campus and some will be done online.
* There may be circumstances that require some day delivery of classes to be scheduled into the evenings.
Please note due to the COVID-19 pandemic, these delivery options may shift from term to term. Please consult your program for details on delivery options.
Program length
Estimated program length is based on the recommended course load per semester as outlined in the Courses tab.
Actual program length will vary based on the number of courses registered in and successfully completed per semester.
Learn more about program length on SAIT Credentials and the Academic Calendar.
International Students
This program meets the eligibility criteria for the Post-Graduation Work Permit program for international students as long as the student is enrolled in the on-campus delivery mode or completes more than 50% of the courses on campus (for the blended option).
International students attending all classes online will NOT be eligible for a Post-Graduate Work Permit. International students are responsible for maintaining their eligibility throughout their studies.
International Students
This program is available to international students, however, program availability may be limited. This program does not meet the eligibility criteria for the Post-Graduation Work Permit program.
Program menu
Overview
Whether you’re an entrepreneur, founder or marketing professional, the Applied Product Marketing Bootcamp is designed to advance your career in technology marketing. This dynamic, creative and highly collaborative role is in high demand across various sectors — employers need people like you to take products to new heights.
This immersive program gives you the skills you need to launch and market a product in today’s tech-driven world. Dive into your customer’s journey as you learn to use insights and research to create impactful messaging and value propositions for your audience.
Discover how to apply product marketing frameworks to companies big and small as you develop a deep understanding of go-to-market strategies and product launch techniques. Learn how to turn research and insights into actionable plans that get customers to notice, remember and purchase your product.
You’ll also be able to test your skills in a real-world scenario as you collaborate with a product team on a final capstone project.
What you’ll learn
In this immersive bootcamp, you’ll learn how to:
- define the role of product marketing and how it aligns with other roles in an organization
- apply product marketing as a framework in different companies by size and maturity
- evaluate the target market for your product and identify market trends.
- create a messaging guide for your product
- develop buy-in and alignment cross-functionality to prepare for your product launch
- plan and execute an effective product launch
- build pricing strategies for marketing
- create buyer and customer personas
- create customer journey maps
- determine ideal customer profiles, including Business to Business (B2B) and Business to Customer (B2C)
- understand and apply product marketing to organizations of all sizes
- explain and apply go-to-market and product strategies
- optimize your pricing and revenue model
- conduct market research and perform competitive analysis.
Technical Skills:
- Market sizing
- Market segmentation
- Competitive analysis
- Developing personas and ideal customer profiles
- Product positioning
- Value propositions and messaging
- Brand design
- GTM planning
- Customer journey mapping
- Demand generation tactics
- Digital marketing, including landing page and website A/B testing, SEO/SEM
- Email marketing and conversion tracking
- Event marketing, influencer marketing, public relations, social media marketing, and community building
- Sales enablement
Business Skills:
- Market gap and opportunity identification
- Cross-functional leadership skills
- Strategy creation & goal setting
- Measuring objectives & key results / KPIs
- Pricing and business model development
- Group facilitation skills
- Building empowered go-to-market teams
- Presentation skills
Essential Skills:
- Cross-functional communications for high-performing teams
- Lumina
- Agile mindset
- Design thinking and user-experience design
From advice on courses and funding to one-on-one career support — get your questions answered here.
Career opportunities
This Applied Product Marketing Bootcamp provides you with great foundational skills to start a career pathway into the following roles:
- Product Marketing Manager
- Product Marketing Specialist
- Business Development
- Sales Manager
- Brand Marketer
Tuition and funding
The Applied Product Marketing Bootcamp course fee is $2,500.
Funding may be available to SAIT alumni — please contact us to learn more about funding options.
Requirements
This program is suited to applicants with certain skills and a growth mindset.
Registration requirements
Important dates
Intake Semester | Classes begin | Registration opens | Registration closes |
---|---|---|---|
Spring 2023 | April 22, 2023 | Jan. 15, 2023 | April 20, 2023 |
Program requirements
This program is best suited to applicants with the following skills and mindset:
- collaborative, creative and dynamic
- familiar with marketing principals
- mid-career professionals looking to pivot, upskill and focus on product marketing
- small business owners, entrepreneurs or marketing associates, specialists and managers.
Delivery and support
Delivery
This program is offered part-time on evenings and weekends — allowing you to continue your job search or learn while working.
Classes run online Tuesday and Thursday evenings from 6 – 8 pm and Saturdays from 9 am – 4 pm.
This is a 12-week immersive, hands-on program.
- There will be about 4 – 6 hours per week of self-learning, combined with 9 hours of in-class theory and hands-on project work.
- We will work with you to help you understand your strengths and areas for growth.
- This program will be a combination of online instructor-led learning and self-directed learning.
Career support
Becoming a product marketing manager is an attainable goal. For those looking for work, our career services team provides support to help you find a job, prepare for interviews and position yourself as a key team member. We’ll provide:
- awareness of potential roles and opportunities after completing this program and additional skills needed to pursue other complementary/specialized roles
- strategies and tactics to search for and connect with relevant employment opportunities
- resume writing, interviewing, and personal branding support
- creation of a unique digital portfolio of work demonstrating skills in program competencies
- networking through guest speakers, panel discussions, industry events and industry projects
- opportunities to connect with local organizations that have mature go-to-market strategies, along with local experts with experience in the field.
We’re here to help you from the start!
Our team of Talent and Career Specialists will work with you to find the right program and help you through the application process. To begin, connect with us and an advisor will contact you within the next business day.