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Overview
Marketing is a powerful driver of business growth, shaping how products and services reach the right audience. Having the skills and tools to understand the essential functions of marketing within a business is crucial for identifying opportunities, countering threats, and satisfying the needs of the market.
Whether you're launching a new initiative, refining your strategy, or gaining a competitive edge, understanding marketing and your market is essential.
In this in-class seminar, you’ll build a strong foundation in strategy and decision-making by examining both B2B and B2C marketing and how marketing shapes supply management and broader business strategies. You’ll gain insights into business environments, consumer and business behaviour, and marketing research while learning how to apply the marketing mix and develop an abbreviated marketing plan. As a result, you’ll have the knowledge and skills you need to strengthen your marketing skills and make more informed business decisions.
This course is ideal if you:
- want a clear understanding of how marketing drives business success and influences supply management
- want to hone your knowledge of the 4 Ps of marketing: product, pricing, place, and promotion
- want to improve your ability to analyze competitors, respond to market opportunities and challenges, and define target audiences.
Upon successful completion of this course, you'll be able to:
- understand the role and importance of marketing in a business organization
- identify opportunities and challenges for an organization in the business environment
- identify potential markets for a business’s offering
- understand how the marketing mix is applied to target market segments
- create and present an abbreviated marketing plan
To request a course outline, contact ConEdAdvising@sait.ca.
This course is part of the Continuing Education Supply Chain Training series SAIT offers in partnership with Supply Chain Canada (SCC). SCC will issue you a SCC-branded diploma credential once you have completed all 10 courses in the series.
These courses may be used toward exemptions for the Supply Chain Management Professional (SCMP) designation through SCC.
Upcoming dates
Select an available section and add it to your cart. When you're ready, proceed to check out to sign into your student account and complete your registration.
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Registration for this course closes seven days prior to the start date.
After you've completed this course
Upon successful completion of this non-credit course, you can self-print your unofficial completion document from your Continuing Education student account.
Costs
Textbook and reading list
Reading materials will be advised by Supply Chain Canada.
Technology
To be successful in this course, you’ll need:
- Access to your own computer or laptop with standard hardware/software requirements.
- Internet access
A functional webcam and microphone are recommended to allow for a more collaborative learning experience.
Financial support
Financial opportunities are available to help pay for your course fees. Learn more about how to reduce your education or training costs with available awards, bursaries, loans and grants including the Canada Alberta Job Grant.
Applicable certificates
This course applies to the following certificate programs:
- Certification type
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certificate
Train your team
Interested in group training opportunities for this course? Tell us about your organization's needs, and one of our training consultants will contact you within one business day.
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SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.