Font styles

 

How to appropriately use different typographical emphasis and capitalization.

Bold/italics/underline

Bold type can be used to emphasize a word, but use it sparingly.

Avoid italics except for foreign words that are not part of the English language and the proper titles of books, periodicals  including newspapers, journals and magazines  plays, movies, long musical works, songs, albums, television and radio shows, works of visual art, names of ships and aircraft. (An exception is alma mater.)

Blue checkmark icon. The scientific name for the rainbow trout is Oncorhynchus mykiss.
A blue checkmark icon. My favourite book is Pride and Prejudice.

Italicize headlines when referencing articles.

Blue checkmark icon. I learned the John Ware building is one of the oldest on campus from Phase one done.

Do not italicize course names.

In emails and print, avoid using underlines, which typically indicate a clickable link in text. Never underline any web copy. Once a word is linked, it will automatically be underlined.


Capitalization

Avoid using ALL CAPITAL LETTERS, as it is difficult to read and is often used to indicate anger or yelling.

Capitalize the first letter of complete titles (books, movies, course names, website names, etc.), proper names, government departments and agencies, names of associations and companies.

Capitalize the names of SAIT departments, committees and other official bodies within the institution.

Use lowercase for polytechnic in all cases.

A blue checkmark icon. SAIT is a community leader — the polytechnic will participate in Doors Open YYC. A polytechnic provides hands-on learning.

Capitalize occupation titles, whether preceding or following a name:

A blue checkmark icon. The Vice President will make an appearance tomorrow or Vice President, Academic Sam Crenshaw announced a new program today.

Do not capitalize unofficial titles preceding or following a name.

A blue checkmark icon. moderator, Sam Crenshaw.

Do not capitalize academic year.

Do not capitalize seasons unless they are naming a semester. 

A blue checkmark icon. Fall term
A blue checkmark icon. winter break.

Sentence case is used in all content, but headlines and subheads do not require punctuation.

A blue checkmark icon. Woman wins soup-eating contest.

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Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.

SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.

We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.