Our Brand

Our brand is our reputation. It’s more than a logo, service, website, or spokesperson – it’s all of this, and so much more. Our reputation is built by what we do, how we do it and why. This is who we are. Bold. Real. And ready for what’s next.

Who we are

At SAIT, we’re building bold futures. We are a community of thinkers, innovators and industry leaders. Rooted in Calgary and driven by a desire to create an impact in our community, SAIT is a place where purpose meets possibility. With cutting-edge programs, expert instructors, and work-integrated learning opportunities, we promise the confidence to make it real.

Tone of Voice

A tone of voice isn’t just what we say, but how we say it. When we bring language, style and attitude together, it results in messaging that brings our brand to life.

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Visual Identity

We strengthen people’s connection to the brand through our visual identity. Explore our logos, colours, photography and more to discover how to align with our brand and guidelines through all communication touchpoints.

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SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.

We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.

Visit Natoysopoyiis Resource Centre