Brand management
All design elements hosted on sait.ca align with SAIT’s official Brand Guidelines. Variations to colours, logos and text must be approved by the Marketing and Recruitment Manager – Brand, within the SAIT Marketing Department.
Written content on sait.ca must align with SAIT’s tone of voice and writing style guidelines to ensure consistency with the SAIT voice.
In addition, any content, images, video or links to third-party or partner sites will be reviewed and evaluated for reputational risk that could arise due to our association. See AD 1.11.1 Enterprise Risk Management for more information.
Content on sait.ca will be reviewed for brand compliance upon initial submission and through quality assurance reporting conducted by the Digital Strategy team.
Marketing
For the purposes of marketing, the website is a primary source of conversion and serves as a key asset in aiding and achieving marketing goals and objectives outlined in the marketing and recruitment plan.
The website supports prospects throughout the customer (student) journey and addresses all audiences.
| Awareness and consideration |
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| Admissions and enrolment |
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| Student life |
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| Graduate |
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| Influencer |
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Lead generation
The capturing of potential leads is done through embedded lead generation forms found on sait.ca. Information is centralized and stored in one secure location through various platforms, including MailChimp, Hannon Hill’s Clive personalization product and Slate CRM.
For the purposes of lead generation, data access can be granted to a SAIT Employee or an approved vendor. User access is managed by the platform administrator(s).
Data collected will adhere to AD.3.3.1 Data Governance Policy and Procedure.
For further information or to request access, contact the Marketing Department at marketing.admin@sait.ca.
Content ownership and management
Cross-channel communication
To ensure cross-channel communication is accurate between platforms, updates will follow one of three options.
- Internal processes
- DigiArc platforms – Program page information is sourced directly from Curriculog and Acalog once proposals have been approved to ensure accuracy in program outlines, admission requirements and descriptions. The DigiArc platform is currently managed by the Office of the Registrar.
- Office of the Registrar and International Centre – Any information related to admission processes and program availability must come from a member of the Office of the Registrar to ensure accuracy of numbers across all internal platforms.
- Finance – Any financial information held on sait.ca, including program tuition and fee adjustments, must come a member of the Finance department to ensure accuracy of numbers across all internal platforms.
- Institutional changes
- In the event of a large-scale change of content on sait.ca, a cross-functional group is formed from different impacted departments across the institution. A member of the Digital Strategy team should be present for consultation and planning regarding updates that pertain to sait.ca. Depending on the scope, a Digital Experience team member will be brought into the project group.
- Crisis communications
- In the event of an emergency or crisis requiring immediate action, the crisis communications team will handle all content changes across all platforms, with support from the Digital Strategy and Experience teams.
General content updates
All employees of the institution may contribute to the accuracy of information held on sait.ca by submitting a change request through site.feedback@sait.ca. Requests are completed within one (1) to four (4) business days, provided there are no disruptions to business.
For sensitive information, requests must be approved by the department responsible for the content before changes are published.
Departments across the institution are responsible for the accuracy of content within their department or portfolio.
Content management
Redirects or vanity URLs
Unique URLs or vanities (for example, sait.ca/business) can be created by the Digital Strategy team. To request the creation of a new vanity URL, please email site.feedback@sait.ca with the original and unique URLs.
Content bricks
Content bricks are centralized pieces of text that can be input into What-You-See-Is-What-You-Get (WYSIWYG) editors across the site. They are used to house and easily update information that is present on several different pages, such as a tuition number or important date. They are identified with [brick: ] copy around them.
Content bricks will be stored within the content management system and owned and updated by the members of the Digital Strategy team to ensure accuracy of information across sait.ca. Changes will be made to these areas in consultation with departments across the institution.
Content contributors should not remove content bricks from pages.
Forms
Forms that are integrated or embedded within sait.ca are hosted on Slate, MailChimp, FormStack, or Clive and are maintained by the Marketing department. Live forms will be reviewed yearly in collaboration with the marketing recruitment digital and direct specialists to ensure content is still relevant and the form is still an effective integration on the website.
Additional forms may be linked to by content contributors through the content management system; however, it is the responsibility of the hosting department that forms remain up to date and to standards (POPA/CASL). If a school or department would like a form embedded on a page that is not hosted on an approved platform, please email site.feedback@sait.ca.
Events
Events on sait.ca are managed through the content management system for the website.
Posted events should:
- be run by or in partnership with an official SAIT department
- be relevant to at least one of the primary or secondary audiences for sait.ca
- follow the SAIT brand and voice
- not include a monetary cost unless organized by a SAIT department
- not include any media assets or language that are offensive, discriminatory, or defamatory to SAIT, SAIT brand and community.
How to submit an event
Events can be submitted to the official sait.ca events calendar in one of the following ways:
- Submission form – This form is available for members of the institution to complete and submit with event details. The form is then sent to the Digital Strategy team via site.feedback@sait.ca for approval publishing.
- Content contributor – Members of the institution trained on the CMS can create event pages to be approved by the Digital Strategy team via workflow.
Events that do not follow the above guidelines will not be posted to sait.ca.
Videos
Videos on sait.ca are sourced from one of SAIT’s official YouTube accounts. Videos created internally must adhere to SAIT’s official branding and include closed captioning. Videos posted to SAIT’s YouTube channel will undergo an annual audit in collaboration with recruitment marketing team members to determine suitability going forward.
Asset management
Documents
Documents stored within the content management system should follow the proper filing, naming and size guidelines.
Priority publications, such as viewbooks and recruitment magazines, may be added directly onto a page using an iframe through FlowPaper. A subscription for this platform is currently managed by the Marketing department. Please email site.feedback@sait.ca to request that a publication be input into Flowpaper.
Documents will be reviewed every six (6) months to ensure that the naming convention and filing system are upheld and that content is relevant and contains accurate information.
Images
Images stored within the content management system should follow the proper filing, naming and size guidelines. Images will be reviewed as part of the workflow process and during bi-annual asset audits to ensure that the naming convention, filing system and asset size requirements are upheld.
As the institution works towards becoming a leader of equity, diversity, and inclusion, it is encouraged that images represent all members of our community. All images must be SAIT-owned or purchased. Available images can be found on MediaValet. See photography for more information.
Content lifecycle
Audits
Pages and content
As it is the responsibility of all content contributors and stakeholders at SAIT to ensure that posted content to sait.ca remains relevant and accurate, an official audit of all content will not be scheduled.
However, using Cascade’s reporting dashboard, a notification will be sent to trained content contributors if content on a page they have access to edit has not been edited for six (6) months or more.
For pages that have no trained content contributor maintaining them, the Digital Strategy team will reach out to related schools or departments if notified that a page has not been updated for six (6) months or more.
Assets (images and documents)
An audit will take place every six (6) months. During this process, any unused/inactive images or documents will be removed from the content management system.
Any image or document whose file size leads to performance issues may be identified for removal and optimization at any time.
Archive process
Events
Once an individual event posting has passed, the event will be automatically unpublished and archived from the site.
Programs
Sunset or cancelled programs may only be removed from sait.ca by a member of the Digital Strategy team. Before the page is removed, the program MUST be marked as Inactive Hidden in Acalog and should have no more students in an active intake. Once the requirements are met, the program page will be unpublished and archived for one year before it is deleted from the site entirely.
Alert content
Alert pages will be unpublished and archived from the site tree every three months. After six (6) months, they will be permanently removed from the site. Exceptions may be made.
News stories
News stories published to sait.ca/news will be unpublished and archived after three (3) years unless otherwise approved by the Communications and Digital Strategy team.
Campaigns
Once a campaign has concluded and the campaign page is no longer needed, the page will be unpublished and archived for one (1) year. A temporary redirect back to the main Programs and Courses landing page will be put in place for three (3) months.
Updates to web assets (including any of the above) that cannot be completed by a content contributor should be sent to site.feedback@sait.ca.
Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.