Our website is continually iterated and optimized to best support our target users. These changes in structure, content and design are based on both qualitative and quantitative data.
The Digital Strategy team in Marketing continually collects and monitors analytics and user behaviour data across sait.ca to identify pain points and opportunities for improvement.
Analytics and reporting support
To better understand how you can improve your team’s sait.ca content and pages, the Digital Strategy team in Marketing can help you understand:
- how many users are visiting your page(s) within a specific timeframe
- how long they’re staying
- what they’re interacting with
- how they get to your page(s)
- what they’re likely searching for related to your program, product or service
- what devices they visit sait.ca on most often.
We’ll not only pull the data for you, but analyze it and provide recommendations to improve your content, on-page search engine optimization (SEO) tactics, and how your information is structured.
Keyword analysis reports
Our comprehensive keyword analysis reports not only support SEO efforts on sait.ca, but guide can terminology related to new courses, programs, departments or school names.
The most important part of keyword research is to put ourselves in the shoes of our potential customers. As SAIT employees, we often overlook the fact that we have insight into our products and services that most of our customers do not (“SAIT speak”).
We look at not only what users are searching for around a particular topic, but the intent behind it, to develop a list of “seed keywords” to begin our reports. The final product will provide you with an analysis of our seed keywords and a list of recommended keywords and phrases to use going forward.
To request analytics or keyword support, please contact site.feedback@sait.ca.
The tools we use
| Platform | Purpose |
|---|---|
|
Google Analytics |
Tracks data related to:
|
|
Google Looker |
Generates dashboards that pull in data from other sources, like Google Analytics, allowing us to easily visualize and compare data in one place. |
|
Google Trends |
Helps us better understand how people are searching for things online by providing data on the use of specific keywords in Google searches over time. It then offers suggestions around new target phrases based on our chosen keyword(s). You can filter the data by geography and time period, category, and even the type of search. This allows us to see seasonal trends and leverage keywords prior to an anticipated uptick in searches. |
|
Google Search Console |
Offers insights into what search terms sait.ca pages rank for in Google, our position in the list, as well as the click-through-rates (how often users then navigate to sait.ca when it appears in search results for that query.) You can also use Google Search Console to get information about other keywords we’re ranking poorly, or not currently ranking for, including the search volume and competitiveness of those words or phrases. It can then offer alternative query ideas. Certain search queries are entered thousands of times a day (like “Diplomas”) while a query like “Online two-year business administration diploma” isn’t entered nearly as often. The key is to harness search queries that are used often, but not too highly competitive, in your content. |
| Algolia |
This platform powers our on-site search utility. It not only allows us to create custom results for specific search queries, but also provides data on what our users are searching for on-site within a specific time frame, what pages appeared as a result of those queries, and the click-through rate. We can also see what people are searching on sait.ca that is resulting in no results. |
|
HotJar |
Hotjar is a behaviour analytics and user feedback platform that helps us understand what users are doing on a specific page via heatmaps and anonymous session recordings. This complements the data and insights we gather from tools like Google Analytics. On heatmaps, we can see clicks, cursor movements and scroll rates across different devices. We can also configure filters to get more specific data when needed. However, unlike Google Analytics, it cannot do historical comparisons. It will only track data from the date we configure a map for that page. Session recordings are renderings of real actions taken by our visitors as they browse across multiple sait.ca pages. The recordings capture mouse movements (desktop devices), clicks, taps and scrolling. This tool help us:
|
| SEMRush |
This platform is a robust SEO and keyword research tool designed to help us optimize our website to improve our organic search rankings. It allows us to:
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Contact Digital Experience and Strategy
Get help with content updates, creating new pages and sections, reporting, UX best practices and more.
Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.