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Online Direct Marketing - MKTG 117

Course Description

This course will provide you with the knowledge to create an immersive brand experience in the digital world. From strategy to action, you will use online direct marketing tools to demonstrate what you've learned firsthand and simulate the implementation of a digital marketing communications plan. In addition, you will examine Canada's Anti-Spam Legislation (CASL), providing you with the critical information needed to adhere to best practices and maintain compliance.

Credits: 0


Classroom or Online

Course Fees

$245 Domestic students

$245 International students

*Fees subject to change


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To view course dates and times choose the Non-Credit 2019-2020 term.
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