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Digital Paid Media - MKTG 104

Course Description

The Digital Paid Media course will help you understand the metrics, tactics and strategies involved in paid media channels, including: search engine marketing (SEM), display and retargeting, and paid social media. You will also explore the role of paid media in the larger marketing and business context.

Credits: 0

Offerings:

Classroom or Online

Course Fees

$415 Domestic students

$415 International students

*Fees subject to change

Registration

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To view course dates and times choose the Non-Credit 2019-2020 term.
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