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Digital Marketing Analytics - MKTG 118

Course Description

This course will provide you data trends to benchmark performance to measure and evaluate digital marketing. You will learn key performance indicators that are used to evaluate success. You will explore Google Analytics, a widely-used tool to measure digital marketing activity. You will also advance your techniques around evaluating attribution across different marketing channels.

Credits: 0

Offerings:

Classroom or Online

Course Fees

$415 Domestic students

$415 International students

*Fees subject to change

Registration

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To view course dates and times choose the Non-Credit 2019-2020 term.
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