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Strategic Marketing - MKTG 380

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Course Description

Strategic Marketing represents an application of marketing principles at the management level. Emphasis is on the creation of a marketing plan. Topics include the identification of marketing opportunities, evaluation of environmental factors, as well as the development of branding, distribution, pricing, and promotional strategies.

Credits: 3

Prerequisite(s):

  • One of:
    • MKTG 335
    • MKTG 336

Offerings:

Classroom or Online

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