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Search Engine Optimization - MKTG 113

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Course Description

This course will provide you with Search Engine Optimization principles, techniques and processes. Topics will range from keyword research, to performing technical and competitor audits, to ongoing rankings reports and conversion tracking. You will benefit from understanding the need for Search Engine Optimization and the ongoing work that needs to be implemented in order to achieve the search engine optimization results that your website needs in order to stay ahead of the competition.

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