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Online Direct Marketing - MKTG 117

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Course Description

This course will provide you with the knowledge to create an immersive brand experience in the digital world. From strategy to action, you will use online direct marketing tools to demonstrate what you've learned firsthand and simulate the implementation of a digital marketing communications plan. In addition, you will examine Canada's Anti-Spam Legislation (CASL), providing you with the critical information needed to adhere to best practices and maintain compliance.

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