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Relationship Selling - BFIN 360

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Course Description

This course focuses on the use and demonstration of a Needs Satisfaction Selling model. Through financial product-based role plays, learners will employ all elements of the model with the ultimate objective to utilize these skills in a real world setting. Ethical practices in the financial services industry will be examined with an emphasis on the Canadian Financial Planners code of ethics.

Credits: 3


  • One of:
    • BFIN 230
    • BFIN 255


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