Brand Management - MKTG 306Learn more and register
Brand Management explores the intangibles, such as corporate culture, as well as the tangibles, such as product differentiation, which help attain and maintain brand equity in the market. Rapidly emerging business trends, such as corporate social responsibility, are also featured, which help shed light on what companies are doing to separate their brand from competitors. Students will produce a brand book and plan to manage a brand.
- One of:
- MKTG 260 - Marketing Essentials
- MKTG 205 - Marketing Essentials
Classroom or Online