Get ready for SAIT's new look
SAIT will enter its second century with a new, revitalized brand that will represent who we were, who we are and who we want to become.
"You — our employees, students, alumni, industry and community partners — provided your input and helped build this new identity," says SAIT President and CEO, Dr. David Ross. "It's with a great deal of excitement that I tell you — it's ready."
On April 5, SAIT's new look will be revealed and Susan Mainella, Associate Director, SAIT Alumni and Stakeholder Relations wants alumni to be among the first to see it. "As alumni, you hold a special place in our history and will continue to help share and shape our bright future."
The new brand has been a long time coming — SAIT's last major rebrand was in 1998 — and the anticipation is building. "Our new brand is ready and we're proud to say that it pays homage to our groundbreaking spirit, dynamic culture and strong sense of community," says Mainella.
After extensive consultation with more than 4,000 stakeholders through surveys, crowd sourcing and focus groups, a number of common values were identified — including our innovative approach to education and our bold, exciting, vibrant, hardworking and inspiring personality.
"We know there are no better stakeholders than our alumni to actively live the new brand, and we encourage you — our one-of-a-kind alumni — to do so," says Mainella.
Written by Christian Brown